Co-owners Michele and Jim Montgomery opened The Exercise Coach’s north Frisco location, the second in the city, in mid-January, Jim Montgomery said.

“The three ways to describe The Exercise Coach are ‘We're safe, we're effective and we're efficient,’” he said.

The appointment-only studio offers technology- and data-driven, personalized exercises designed to help clients reach their fitness goals, such as improving strength and stamina, muscle tone, weight loss, and overall health.

Both the training and nutrition guidance is specially designed for each client, Montgomery said.

“Every dose of exercise is personalized to the client and to their unique range of motion as well as to their current level of conditioning,” he said.

The studio’s 20-minute, targeted exercise sessions can help reverse age-related muscle loss, Montgomery said.

“We're all about functional strength,” he said.