Chief People Officer Sandy Cross said the new facility at 1916 PGA Parkway is meant to blend into the two 18-hole golf courses behind the building. About 70 employees who will work in Frisco are golf professionals, and any of the employees at the facility will be able to take advantage of the various golfing amenities.
“We want to make sure that everyone across our team, our people, has access to the natural light and the great outdoors,” Cross said. “I’m excited about the configuration of the building.”
Cross said golf across the U.S. is an $84 billion industry that has generated more than 2 million jobs. Within the first 12 years of the headquarters’ opening, she said 26 championship games will be hosted in Frisco. Cross added that she is “bullish” in her certainty of that number growing.
“It’s often a little bit awkward to say, but golf really blossomed during the pandemic because it is a sport that individuals could engage in a safer, more responsible way,” Cross said. “We really, holistically, as a sport and as a business, have grown and blossomed and things are booming.”
The headquarters is part of the 660-acre, $520 million mixed-use campus that will include many attractions for the general public. A 500-room Omni PGA Frisco Resort, golf-themed restaurants and retail stores are scheduled to be completed by spring 2023.
Jason Ford, the Frisco Economic Development Corp. president, said $2.5 billion in economic impact is expected to be generated from the entire PGA Frisco development over the next 20 years.
“These are ... job-creating projects, projects going through design and construction that are becoming a reality in parallel with the PGA,” he said.
In addition, Ford said the PGA’s presence has attracted more than $10 billion worth of projects surrounding north Frisco. He said the many developments could generate a total of around 10 million square feet of office space, adding “tens of thousands of new jobs” to Frisco.
The FEDC has received a number of new inquiries on the city from sports organizations across the country, according to Ford. He attributed the heightened interest in Frisco to the “Sports City, USA,” brand already established by the presence of the Dallas Cowboys at The Star in Frisco and other teams.
“The PGA project—including the headquarters, the resort and all the related facilities—will have an absolutely transformative effect on our city,” Ford said. “In fact, I should say not ‘will,’ but they are.”
