Providing exceptional customer service and a luxury experience is what sets Luxe Stems apart from its competition, owner Destini Cooke said. A veteran-owned and woman-led business, Luxe Stems Floral Design Gallery opened on Main Street in Frisco in December 2020.

Originally from Nebraska, where she met her husband, and now a retired Air Force veteran, Cooke and her family lived in various cities including Las Vegas and Washington, D.C. Five years ago, they chose to settle in Frisco.

Her interest in the industry arose when she previously worked at a local florist to pass time while her daughter was at school. She discovered a love for the design aspect of flower arrangement, and soon the concept of owning her own store became more appealing.

Once she found and converted the right space, the business launched.

“We started slow, but I had the vision and drive to just go for it,” Cooke said.

Contactless payment and curbside pickup were options many of her customers appreciated in the pandemic, she said.

Her vision is to provide an upscale and classy experience where floral design and luxury meet, she said.

“Floral designers are true artists,” Cooke said. “It’s really important to recognize that, particularly through the use of texture.”

Caring for the flowers is also of the utmost priority, something Cooke describes as “babying.” While providing quality products, she and her team are diligent about regular cleaning of the storage fridge and keeping bacteria at bay.

Cooke said she enjoys working with people from all corners of the community to create their vision in flowers. She also encourages customers to bring containers they love to her store where she and her designers can create something special. One woman brought two containers she received when she gave birth to her child over 20 years ago and was reusing those same items to request a custom floral gift for her daughter and new baby.

Luxe Stems Floral Design Gallery

4350 Main St., Ste. 120, Frisco


Hours: Mon.-Fri. 9 a.m.-5:30 p.m., Sat. 10 a.m.-2 p.m., closed Sun.