First Look: Cookie Society opens in Frisco amid coronavirus pandemic

Jeff and Marissa Allen are co-owners of Cookie Society in Frisco. (Courtesy Cookie Society)
Jeff and Marissa Allen are co-owners of Cookie Society in Frisco. (Courtesy Cookie Society)

Jeff and Marissa Allen are co-owners of Cookie Society in Frisco. (Courtesy Cookie Society)

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Baking cookies and other goods was Marissa Allen's passion and hobby before starting Cookie Society. (Courtesy Cookie Society)
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Cookie Society opened its brick-and-mortar location on Dallas Parkway in April. (Courtesy Cookie Society)
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Each cookie at Cookie Society is 4 ounces. (Courtesy Cookie Society)
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The bake shop's chocolate chip cookie comes with sea salt sprinkled on top. (Courtesy Cookie Society)
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The salted caramel cookie is one of the most popular at the bake shop. (Courtesy Cookie Society)
The best businesses start off as a passion and hobby, Cookie Society co-owner Jeff Allen said. Baking cookies was exactly that for Jeff's wife, Marissa Allen, before the couple opened their boutique bake shop in Frisco.

“She’s always been a great cook,” Jeff said. “She’s always been a food blogger.”

Located on Dallas Parkway, Cookie Society serves over 70 cookie flavors as well as lemon bars, cinnamon rolls and brownies.

The idea for the business started when Marissa would bake cookies for Jeff and his teammates during his time as a professional football player in the NFL.

“After every win, she’d send cookies to the locker room for pretty much a majority of my career,” he said.

Jeff’s teammates then started ordering Marissa’s cookies around the holidays, he said.

“A light bulb kind of went off,” Jeff said. “[We thought] maybe we can turn this into a business."

The couple then decided to start Cookie Society as an online business three years ago, Jeff said.

Jeff and Marissa later moved to North Texas to be closer to family, and they decided on Frisco to be Cookie Society’s brick-and-mortar location, he said.

But the storefront opened around a month after COVID-19 arrived in North Texas.

“It was tough,” Jeff said. “We kind of opened during the shutdown where you couldn’t let anyone indoors.”

The couple managed the business through takeout and curbside orders, Jeff said. The inside of the bake shop is now open with floor markers for social distancing, plexiglass at the counter and a rule limiting entry to three parties at a time.

Jeff said the bake shop’s “innovative” flavors help Cookie Society stand out.

“I don’t know of many bakeries in the country that have a banana pudding cookie or a strawberry shortcake cookie,” he said.

Jeff said the Frisco community has been supportive of the new business. Cultivating a great product and customer relationships will continue to be at the center of Cookie Society’s mission, he said.

“We want to be a staple in the DFW community,” he said.

Cookie Society

9320 Dallas Parkway, Ste. 160, Frisco


Hours: Sun. 12-5 p.m., Tue.-Thu. 11 a.m.-4 p.m., Fri.-Sat. 11 a.m.-6 p.m., closed Mon.
By Elizabeth Ucles
Elizabeth is the reporter for Community Impact Newspaper's Frisco edition. She graduated from St. Edward's University with a degree in Writing and Rhetoric with a journalism concentration and a minor in Spanish in May 2019. Elizabeth covers public and higher education, development and transportation.


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