First Look: Cookie Society opens in Frisco amid coronavirus pandemic

Jeff and Marissa Allen are co-owners of Cookie Society in Frisco. (Courtesy Cookie Society)
Jeff and Marissa Allen are co-owners of Cookie Society in Frisco. (Courtesy Cookie Society)

Jeff and Marissa Allen are co-owners of Cookie Society in Frisco. (Courtesy Cookie Society)

Image description
Baking cookies and other goods was Marissa Allen's passion and hobby before starting Cookie Society. (Courtesy Cookie Society)
Image description
Cookie Society opened its brick-and-mortar location on Dallas Parkway in April. (Courtesy Cookie Society)
Image description
Each cookie at Cookie Society is 4 ounces. (Courtesy Cookie Society)
Image description
The bake shop's chocolate chip cookie comes with sea salt sprinkled on top. (Courtesy Cookie Society)
Image description
The salted caramel cookie is one of the most popular at the bake shop. (Courtesy Cookie Society)
The best businesses start off as a passion and hobby, Cookie Society co-owner Jeff Allen said. Baking cookies was exactly that for Jeff's wife, Marissa Allen, before the couple opened their boutique bake shop in Frisco.

“She’s always been a great cook,” Jeff said. “She’s always been a food blogger.”

Located on Dallas Parkway, Cookie Society serves over 70 cookie flavors as well as lemon bars, cinnamon rolls and brownies.

The idea for the business started when Marissa would bake cookies for Jeff and his teammates during his time as a professional football player in the NFL.

“After every win, she’d send cookies to the locker room for pretty much a majority of my career,” he said.

Jeff’s teammates then started ordering Marissa’s cookies around the holidays, he said.

“A light bulb kind of went off,” Jeff said. “[We thought] maybe we can turn this into a business."

The couple then decided to start Cookie Society as an online business three years ago, Jeff said.

Jeff and Marissa later moved to North Texas to be closer to family, and they decided on Frisco to be Cookie Society’s brick-and-mortar location, he said.

But the storefront opened around a month after COVID-19 arrived in North Texas.

“It was tough,” Jeff said. “We kind of opened during the shutdown where you couldn’t let anyone indoors.”

The couple managed the business through takeout and curbside orders, Jeff said. The inside of the bake shop is now open with floor markers for social distancing, plexiglass at the counter and a rule limiting entry to three parties at a time.

Jeff said the bake shop’s “innovative” flavors help Cookie Society stand out.

“I don’t know of many bakeries in the country that have a banana pudding cookie or a strawberry shortcake cookie,” he said.

Jeff said the Frisco community has been supportive of the new business. Cultivating a great product and customer relationships will continue to be at the center of Cookie Society’s mission, he said.

“We want to be a staple in the DFW community,” he said.

Cookie Society

9320 Dallas Parkway, Ste. 160, Frisco


Hours: Sun. 12-5 p.m., Tue.-Thu. 11 a.m.-4 p.m., Fri.-Sat. 11 a.m.-6 p.m., closed Mon.
By Elizabeth Ucles
Elizabeth is the reporter for Community Impact Newspaper's Frisco edition. She graduated from St. Edward's University with a degree in Writing and Rhetoric with a journalism concentration and a minor in Spanish in May 2019. Elizabeth covers public and higher education, development and transportation.


The Texas Central rail connection from Dallas to Houston will feature a bullet train similar to this one. (Courtesy Texas Central Partners/Community Impact Newspaper)
Texas Supreme Court declines to review high-speed rail case, freeing company up to use eminent domain

Texas Central, the company looking to build a 236-mile high-speed rail line connecting Houston and Dallas, has been given a big win in an ongoing legal battle over whether the company is legally recognized as a "railroad company" under state law.

Frisco confirmed another mosquito pool that tested positive for West Nile virus. (Courtesy Adobe Stock)
Frisco set to spray for mosquitoes June 19-21

The spraying will occur to the west and south of Northwest Community Park.

Hand pulling slice of pizza from a box
Romeo's Pizza arrives in Frisco

Romeo's Pizza brought its cuisine to the Lone Star State this month. The chain's first Texas location is in Frisco.

Bojangles recently announced it signed a franchise agreement to open a new location in Richardson. (Courtesy Bojangles)
Bojangles fried chicken coming to Richardson; bar and grill opens at Grapevine golf course and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

Perry's Steakhouse in Frisco set for summer renovations

Perry's Steakhouse in Frisco is brightening up their dining experience just in time for summer.

George A. Purefoy Municipal Center (Matt Payne/Community Impact Newspaper)
Frisco's first, only city manager George Purefoy projected to retire next year, city says

Purefoy has overseen execution of laws and the day-to-day administrative affairs for 34 years.

Three Empires Brewing Co. is projected to open this fall at the Main Street Food Hall, 9145 John W. Elliott Drive, Frisco. (Courtesy Three Empires Brewing Co.)
Three Empires Brewing Co. eyes fall opening in Frisco’s Main Street Food Hall

The brewery will have indoor seating and a large, outside patio and beer garden behind the building.

Mesero has six locations across the metroplex, with a seventh on the way in Southlake. (Courtesy Mesero)
Tex-Mex restaurant may come to Southlake; African fusion eatery opens in Frisco and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

Nerdvana Frisco completed renovations in May at 5757 Main St., Ste. 112, Frisco. (Courtesy Nerdvana Frisco)
Nerdvana Frisco renovates, adds second bar

The newly renovated space now features a second bar complete with video game options and more space for tabletop gaming.

Gidi Bar & Grill is now open in Frisco. (Courtesy Gidi Bar & Grill)
Gidi Bar & Grill opens in west Frisco

The restaurant serves African fusion meals and a full bar with music and an entertaining atmosphere.