The panel will include Frisco Mayor Jeff Cheney, Visit Frisco Executive Director Marla Roe, Frisco Fire Chief Mark Piland and Frisco Economic Development Corporation Vice President Jason Ford. The chamber had initially postponed the event because of the coronavirus pandemic but then decided to make this year's event 100% virtual.
“Times are different this year,” Chamber President/CEO Tony Felker said in a news release. “Through the generous support of our sponsors, this live event is now being offered for free to all virtual attendees, literally, everyone is invited! It is during times like these that we are so proud to partner with the organizations that make our business community a model for others to follow and also help to create an attractive place for new and relocating businesses.”
The chamber’s State of the City panel is usually part of an annual luncheon with more than 500 attendees. Though the event this year is free, registration is required at FriscoChamber.com to view the livestream.
Felker said a topic of this year’s discussion will be “focusing on the future of Frisco.”
“We’ll be discussing some of the lessons learned going through the COVID-19 pandemic and how to apply this to future planning in terms of emergency management, tourism and business attraction,” he said. “Overall, we want to be looking at the positives that have come out of this pandemic and how Frisco and the area can continue to shine.”
