Frisco wedding vendors lose majority of business for March, April as couples postpone celebrations

Venue Verona Villa is located on Dallas Parkway. (Courtesy Verona Villa)
Venue Verona Villa is located on Dallas Parkway. (Courtesy Verona Villa)

Venue Verona Villa is located on Dallas Parkway. (Courtesy Verona Villa)

Frisco’s wedding industry is at a standstill as more couples are deciding to postpone or cancel their upcoming weddings due to the coronavirus.

Local vendors lost much of their business related to weddings since the virus made its way into Frisco last month. Venue Verona Villa rescheduled 17 weddings for March and April, owner Jason Young said.

“It caused everything to be put on hold,” Young said.

Each wedding has at least eight vendors involved, Young said. The venue’s team has spent their hours rescheduling with each vendor while working through each couple’s emotional disappointment, he said.

Young said it is difficult to tell when a new date can be set due to the rapidly changing nature of the outbreak. Events and weddings in May and beyond are still scheduled, he said.


“It’s hard to prepare for something that’s so unknown,” Young said. “All we can do at this point is go with the information that we have.”

Couples who are still planning their weddings can virtually tour Verona Villa via FaceTime, Young said.

Frisco-based bakery Just Cake It! has postponed as many as 15 wedding cakes since last month, said co-owner Jamie Terry. Some couples have postponed their weddings until next year, she said.

“This has affected all of our clients, but especially weddings,” Terry said. “It’s been hard.”

From conversations with May and June brides, Terry said many are looking at this month to make final decisions on whether to postpone their weddings.

Just Cake It! has started offering no-contact deliveries and pickups and is looking at other creative ways to keep going, Terry said. These times are especially difficult, she said, as the bakery is a small, home-based business.

“I’m a stay-at-home mom, and I’m also a business owner,” she said. “My husband is a teacher. He doesn’t make a lot of money as a teacher, so we rely on our small business to help offset what his income doesn’t cover.”

Natalie Roberson, who co-owns a photography business serving Frisco, said she fears for her brick-and-mortar store in Celina because business is dwindling in the time of the virus. Two weddings in March and four in April have rescheduled their photography sessions.

“I’ve worked for the last 10 years to build the business and this brand,” Roberson said. “Just to see it come to a halt [for] something that’s out of our control is just panicking.”

While postponed weddings have put a strain on business for Natalie Roberson Photography, Roberson said it is best for couples to reschedule through at least the middle of the summer. Funds from a previous session can be transferred to a new date, she said.

“Go ahead and just reschedule, just to play it safe, because you don’t know how long that this is going to be going on,” Roberson said.

Terry said it is important for couples expecting to reschedule to notify their vendors as soon as possible. Just Cake It! also allows its clients to transfer funds to a different day, she said.

“I feel like everyone will be respectable and understanding because we’re all dealing with the same thing,” Terry said. “We’re all in this together, so we have to work together and communicate.”

Wedding vendors across the board are being flexible with rescheduling, Young said. Verona Villa is allowing couples to postpone their date at no cost.

“We put a banner up in front of our building that says, 'Love will prevail,’” he said. “And we just really believe that to be true. And we’re just excited for when we will be able to open our doors and celebrate a wedding, and we just know that the party is going to be huge.”
By Elizabeth Ucles
Elizabeth is the reporter for Community Impact Newspaper's Frisco edition. She graduated from St. Edward's University with a degree in Writing and Rhetoric with a journalism concentration and a minor in Spanish in May 2019. Elizabeth covers public and higher education, development and transportation.


MOST RECENT

The newly named PGA Parkway will extend from Frisco’s eastern border at Coit Road west to the roundabout at Teel Parkway. (William C. Wadsack/Community Impact Newspaper)
Frisco City Council approves name change for portion of Rockhill Parkway

Frisco City Council voted in favor of renaming a portion of Rockhill Parkway to PGA Parkway during its regular meeting Aug. 4.

Sonic Drive-In will open a location on Lake Forest Drive in McKinney. (Courtesy Adobe Stock)
Sonic Drive-In opens in McKinney, Koto Hibachi and Sushi now serving diners in Frisco: News from DFW

Read the latest business and community news from the Dallas-Fort Worth area.

In the last year, Whataburger launched a new, modern restaurant design and began offering curbside and delivery services for the first time amid the coronavirus pandemic, according to the release. (Courtesy Elizabeth James for Whataburger)
Whataburger to celebrate 70th anniversary, unveil food truck, expand into 3 states

Nine more new Whataburger locations are planned by year's end, and 35 new restaurants are proposed for 2021.

U.S. District Judge Amos Mazzant dismissed Frisco resident Suresh Kumar’s case against Frisco ISD on Aug. 4. The suit, filed in April 2019, called on FISD to alter its at-large system into single-member districts for board members. (William C. Wadsack/Community Impact Newspaper)
Judge dismisses suit against Frisco ISD over alleged Voting Rights Act violations

A U.S. district judge dismissed a lawsuit against Frisco ISD that claimed its at-large voting system prevents minority candidates from getting elected to the board of trustees.

The U.S. Census Bureau will halt its counting operation a month earlier than expected. (Courtesy U.S. Census Bureau)
U.S. Census Bureau to halt counting operation a month earlier than expected

The self-response deadline has moved up to Sept. 30.

Gifts, decor, fashion items, soaps, candles and more are available for purchase. (Courtesy Painted Tree Marketplace)
Painted Tree Marketplace now highlighting local shop owners, artisans, craftspeople in Frisco

The community of shoppes offers a variety of gifts, decor, fashion items, soaps and candles available for purchase.

The Japanese restaurant offers daily specials on its sushi rolls. (Courtesy Koto Hibachi and Sushi)
Koto Hibachi and Sushi now serving Japanese cuisine in Frisco

The restaurant, which offers authentic Japanese cuisine, opened July 15.

A new Whataburger location is expected to open Aug. 17 at 3052 Golden Triangle Blvd., Fort Worth. (Courtesy Whataburger)
Whataburger coming to Northeast Fort Worth, upcoming events in Frisco: News from DFW

Read the latest Dallas-Fort Worth business and community news.

Texas sales tax
Report: With boost in e-commerce, Texas sales tax receipts increased 4.3% in July

The loss of extra unemployment support could send numbers back down, however.

Jinbeh offers hibachi and sushi at its restaurants, all prepared fresh and, in the case of hibachi, in person. (Liesbeth Powers/Community Impact Newspaper)
Jinbeh keeps the focus on family at Lewisville, Frisco and Las Colinas restaurants

Because Jinbeh is a family-owned business, many members of the staff have become like family to owner Aya Matsuda over the years.

Frisco Frisco Market will host Kidfest Aug. 8-9 and a petting zoo with 35 animals on Sept. 6. (Courtesy Visit Frisco)
TO-DO LIST: Mark your calendars for these upcoming events in Frisco

Here's a list of some upcoming events taking place in Frisco and online over the next several weeks.

The Texas State Teachers Association has asked the state to prohibit in-person teaching until at least Sept. 8. (Design by Shelby Savage/Community Impact Newspaper)
Texas State Teachers Association demands TEA prohibit in-person classes until Sept. 8

The statement was released after Texas Attorney General Ken Paxton earlier this week said that local districts have the sole authority to close schools due to the ongoing pandemic.