Richardson Bike Mart has humble beginnings


Walking into Richardson Bike Mart feels more like stumbling into a cyclist’s fever dream.

Clusters of bicycles line the walls and the floor and even hang from the ceiling.

At any given time, owner and President Woody Smith said 400 bicycles are ready for purchase.

Combine that with the roughly 200-250 warehoused bikes waiting to be assembled and another 1,500 housed at nearby locations, and what results is a companywide inventory that rivals shops nationally and perhaps even globally, Smith said.

“We’ve always had service and sold bikes and accessories,” Smith said. “Nothing has really changed; everything just got more grand when biking took off.”

Founded in 1962 as Mike Hall Bike Mart, the business was purchased in 1980 by Jim Hoyt, who at the time was a Schwinn sales representative.

According to Smith, the name change happened almost by accident. The Richardson location was one of four Mike Hall Bike Marts, so to ensure customers had reached the right location, Hoyt would greet each caller with “Richardson Bike Mart.”

Smith joined the business in 1989 in the service department. He said he ping-ponged between sales and service until he was promoted to general manager in 2000.

Then, at Hoyt’s request, Smith became the principal owner of the business in 2011.

In February 2004, the Frisco location opened on John Hickman Parkway.

“At that time, Frisco was still the fastest-growing city in the country and [Stonebriar Centre] had just opened,” Smith said. “We also noticed that our ZIP code population was heading north, and we knew it wasn’t going to stop.”

Seventeen brands of bicycles ranging the gamut of mountain to BMX to cruisers are sold at the bike mart along with a range of accessories.

And while most bikes are new, 8 percent of sales come from used bikes, Smith said.

Even as the company has added inventory and locations, Smith said the quality of customer service remains intact.

He attributes this to his employees’ affinity for the sport—a love that propels them to go the extra mile. One example of that dedication is a mobile service that will travel anywhere in a 25-mile radius to fix bikes in disrepair.

“Our service is what got us here,” Smith said. “Everybody here loves what they do; this is a passion-driven business.”

Nicole Luna contributed to this story.

Richardson Bike Mart
8820 John Hickman Parkway, Frisco
Hours: Mon.-Fri. 10 a.m.-7 p.m., Sat. 9 a.m.-6 p.m., Sun. noon-5 p.m.

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Olivia Lueckemeyer
Olivia Lueckemeyer graduated in 2013 from Loyola University New Orleans with a degree in journalism. She joined Community Impact Newspaper in October 2016 as reporter for the Southwest Austin edition before her promotion to editor in March 2017. In July 2018 she returned home to the Dallas area and became editor of the Richardson edition.
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