Lillian Welch shopkeeper shares a few of her favorite things


Anne-Marie Lindsey opened Lillian Welch in downtown Frisco four years ago with an eclectic mix of her favorite things.

“You need nothing in here; I just don’t think you should have to live without it,” Lindsey said.

The shop is located on the northwest corner of Fifth and Main streets. The shop, albeit small, carries an assortment of products ranging from bedding, linens and clothing to bath products, candles and jewelry.

Lindsey has worked in retail for a while and said she always dreamed of owning her own shop. While working in a friend’s shop in Louisiana she said she felt inspired by all the vintage-inspired products. What set her off on the journey to open her own shop were the linens the shop carried.

“Bella Notte linens are what started it all. … There is something about them that I can’t even explain what it does to me,” Lindsey said. “When I get a new box, it’s so beautiful I could cry. I love them. And so it kind of started with that, and I knew I had to have a store with Bella Notte in it. So that was my first vision. I just wanted a store with brands that I loved or things I was already buying—just things that are beautiful and make my heart happy.”

Lindsey moved to McKinney to be close to family. There was a shop that already carried Bella Notte linens in downtown McKinney, so she looked for space in Frisco after hearing the Dallas Cowboys planned to move its headquarters to the city.

She leased out a space inside a boutique on Main Street in 2015. Then in 2016 she moved into her own space.

“This space has let me grow the business and grow the product lines,” she said.

Lindsey said she wanted to make sure that when customers came into her shop they felt at home.

“Honestly, you can probably find most of these things online. … But online you can’t touch, feel or smell,” she said. “I don’t think retail is dead, but I think there needs to be heart and soul. It’s all about the experience, and in order to survive and thrive, the experience needs to be there. So that’s what I try to do here at Lillian Welch, and everything in here is very personal to me.”

Lillian Welch
6990 W. Main St., Ste. 3, Frisco
Hours: Mon.-Fri. 10:30 a.m.-5:30 p.m., Sat. 10 a.m.-5 p.m., closed Sun.

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Nicole Luna is the Senior Reporter for Frisco. She covers development, transportation, education, business and city government. She has a bachelor's degree in Journalism and Spanish from The University of Texas at Arlington and has been with Community Impact Newspaper since June 2015.
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