In a nutshell
The approved exceptions will allow Duff’s Jewelry owner Brandon Alford to add nichiha, a cement fiber material that mimics wood paneling, to the public street-facing walls. The exception will also allow Alford to change the building’s brick color to off-white, a color not included in the planned development's, or PD's, design guidelines, according to city staff.
Alford said the intent is to "tie it in to that Market Street look and that La Madeleine's look," referencing the nearby Market Street grocery store and french-themed La Madeleine cafe.
"You've got a lot of newer buildings in here that have the lighter color tones," Alford said. "They have the nichiha-type materials."
The context
The building at 3451 Long Prairie Road previously housed a Regions Bank branch, which has since closed. The bank’s old drive-through lane will be be used for jewelry repair drop-off and pick up, Alford told Senior Flower Mound Planner Claire Barnes.
Currently, the PD that includes the building doesn't allow for off-white brick for public street-facing walls, or specific building materials, including nichiha, to exceed 20% of the wall, Barnes said. The exception will allow the building to exceed 20% nichiha.
The nearby Market Street and La Madeline are north of Duff's, and fall under a different planned development.
Looking Ahead
The new location will open this fall, and Town Council will make the final decision on the exception at a future council meeting.
