The owners of Heavenly Crust Pizza have been serving the Flower Mound area for about a year now and they have no plans of stopping any time soon. They have two locations, one in North Richland Hills and one in Flower Mound.

The business offers several kinds of pizzas and has a signature crust that it’s named after. The owners of Heavenly Crust, Erik and Ronda Bauer, donate 50% of their profits to Christian charities. The two said the charities they donate to are vetted through Rockpointe Church in Flower Mound and personal connections.

How it started

In 2019, the Bauers took a family mission trip to Lynch, Kentucky, a former coal-mining community. They were inspired by a local Christian relief organization that set up businesses there, such as a coffee shop, to support the community. The business and the Bauers’ faith are intertwined, they said.

“It was really being moved by the spirit,” Erik Bauer said of his inspiration to start the business.


“This is a ministry for us,” Ronda Bauer said.

They initially considered getting into the sub sandwich market, but eventually settled on pizza and spent the next six months concocting their signature pizza crust recipe. What makes their signature crust special is that it’s layered, with a crispy bottom and soft, pillowy top.

“It’s definitely unique,” Erik Bauer said of the crust. “It’s not something you can find anywhere else.”

Heavenly Crust also offers a more traditional New York-style crust. They bought an existing pizza place in North Richland Hills to open their first location in 2021. Three years later, they would buy and set up their Flower Mound spot. After scouring several locations, Erik Bauer said Flower Mound seemed like the best place in Dallas-Fort Worth to set up their second spot. Flower Mound is also the Bauers' hometown.


What happened?

Erik Bauer said the first day of business in Flower Mound was fun but busy. They partnered with a local school where students had a project that involved building a pizza box. The business had a promotion going on that would allow the students to show off their pizza boxes in exchange for a free slice.

“It was really a good way to introduce ourselves to the community,” Erik Bauer said.

The business periodically does deals where patrons can get free or discounted pizzas. They also offer strombolis and several desserts.


There’s a competitive pizza market in Flower Mound, which can be challenging, Erik Bauer said. The owners have also seen a number of places in the town close over the last year they’ve been in business.

“It’s a tight market out there for people but we’ve been able to do well,” Erik Bauer said.

What’s next?

Erik and Ronda Bauer will keep up their work at Heavenly Crust Pizza but have plans for the future. At the Flower Mound location, they hope to start a morning cooking class for children 7-14 years old. At their North Richland Hills location, they hope to start a women’s lunch every Wednesday where area residents can meet and greet new people.


"We're always looking for ways to get the word out better and expand our customer base," Erik Bauer said.