Fish City Grill undergoes rebrand as part of 25th anniversary

fish city grill las colinas
Fish City Grill is undergoing a rebrand that will change its logo design. (Courtesy Fish City Grill)

Fish City Grill is undergoing a rebrand that will change its logo design. (Courtesy Fish City Grill)

As part of its 25th anniversary, Fish City Grill is undergoing a rebranding effort; among the affected locations will be the one in Las Colinas.

The change comes as part of the opening of Fish City Grill’s new San Antonio location this spring.

“We believe the look and feel will be welcoming to a broader crowd while not alienating any of our current customers,” Fish City Grill co-founder Bill Bayne said in a news release. "We want to steer towards a look that feels coastal without being beachy.”

The rebrand includes an update to Fish City Grill’s logo design, featuring a blue color palette; that will be rolled out over the course of 2020, according to the company. The rebrand will also include an update to workers' uniforms and to menus.

The restaurant chain has grown to 20 locations since its inception. The Las Colinas location is at 7750 N. MacArthur Blvd., Ste. 160, Irving. 214-484-9437. www.fishcitygrill.com




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