The change comes as part of the opening of Fish City Grill’s new San Antonio location this spring.
“We believe the look and feel will be welcoming to a broader crowd while not alienating any of our current customers,” Fish City Grill co-founder Bill Bayne said in a news release. "We want to steer towards a look that feels coastal without being beachy.”
The rebrand includes an update to Fish City Grill’s logo design, featuring a blue color palette; that will be rolled out over the course of 2020, according to the company. The rebrand will also include an update to workers' uniforms and to menus.
The restaurant chain has grown to 20 locations since its inception. The Las Colinas location is at 7750 N. MacArthur Blvd., Ste. 160, Irving. 214-484-9437. www.fishcitygrill.com