Frisco residents are looking to open new location for the national brand in Frisco.[/caption]Your Pie, a national pizza chain, could open its second location in Texas in Frisco.
Frisco residents Matt Posner and Jon Lee signed a three-store contract with Your Pie to open three new stores in Frisco and Dallas.
The fast-casual chain founded in Athens, Georgia features a quick-serve, brick-oven, customized personal pizza idea. The restaurants also sell craft beer and wine.
Posner and Lee are neighbors and friends with a corporate background who had an interest in doing something more entrepreneurial. Posner said after the pair did some research they found that the opportunity lied in a fast-casual pizza space.
“When we came across Your Pie, we were very excited about that concept for a few reasons,” Posner said. “We just felt it was a very strong concept for the consumer in the sense of a high quality pizza, a strong commitment to craft beer and an environment that was going to be very appealing to an entire family.”
Posner and Lee do not have any signed leases as of yet and are still exploring real estate options in Frisco and Dallas. However being both from Frisco, the said they have a high interest in opening their first location in Frisco.
“We’re interested in the [Dallas-Fort Worth] area as a whole but in particular this area that is closer to where we live and spend our time and our money,” Posner said.
Lee said Your Pie’s brand fits in well with the Frisco demographic of young families.
“The Frisco community in so many ways is a young, executive type community where they don’t have a lot of time so we’re going to give them the comfort and convenience of a great restaurant at a great price,” Lee said.
Ken Caldwell, Your Pie Vice President of Development, said the brand, which opened its first Texas location in Houston in January, said the company is targeting the DFW area with a goal of opening as many as 25 to 35 locations.
“[DFW] is a very fast target rich area for us just based on demographics,” Caldwell said.
