A new, innovative transportation service is coming soon to Frisco roads: self-driving cars. Starting in July, California-based self-driving car company Drive.ai will launch a pilot program to bring the service to Frisco, the company said on Monday in a release. In a public-private partnership, Drive.ai will work in collaboration with the Frisco Transportation Management Association, or TMA, to offer rides to more than 10,000 people in self-driving vehicles within an area with virtual geographic boundaries that comprises retail, entertainment and office space. The pilot program will run for six months, beginning with fixed pickup and drop-off locations around Hall Park and The Star in Frisco, with a planned expansion into Frisco Station, according to Drive.ai. The Frisco TMA includes the city of Frisco, Hall Group, Frisco Station Partners, The Star in Frisco and the Denton County Transportation Authority, which will administer the program. Frisco City Council approved the agreement during its May 1 meeting. Office employees, residents and patrons of Frisco developments will onboard into the program leading up to the July launch date and will gain access to Drive.ai’s ride-hailing smartphone app. Once the program is live, riders will use the app to hail complimentary rides in self-driving cars to destinations within Frisco.