Frisco Convention & Visitors Bureau rebrands Frisco as Sports City U.S.A.

Dr Pepper Ballpark is home to the Frisco RoughRiders, the Double-A Minor League Baseball affiliate of the Texas Rangers.

Dr Pepper Ballpark is home to the Frisco RoughRiders, the Double-A Minor League Baseball affiliate of the Texas Rangers.

As part of a new Frisco Convention & Visitors Bureau branding campaign, on Tuesday it declared Frisco "Sports City U.S.A."

“We are the only city in the U.S. to be home to one team for each of the five major sports,” CVB Executive Director Marla Roe said. “And the list is so much more comprehensive than that with world-class venues and world-class events.”

Roe said that in 2016, Frisco held almost 40 sporting events that brought more than $14 million into the community.

There are five professional sports teams headquartered in Frisco today: the Dallas Cowboys, Dallas Stars, FC Dallas, Frisco RoughRiders and Texas Legends.

The Sports City U.S.A. web page includes information on each of the teams, facilities, major sporting events, sports medicine and more.

“I believed years ago that Frisco was the No. 1 innovative sports city in the world,” former Frisco Mayor Maher Maso said. “I love this branding provided by the CVB, they have it right, and as they say in Texas, it’s not bragging if it’s true.”

Maso said recognizing Frisco as Sports City U.S.A.  is not only beneficial for the city but the whole region.

“When you say you’re the best in the U.S. or the world, it drives tourism to North Texas,” Maso said.

The Frisco CVB also changed the organization's name to "Visit Frisco."

“Not only is Visit Frisco a call to action, but an invitation to visitors, meeting planners and sports groups,” said Roe in a statement. “Rebranding as Visit Frisco is a simpler way of engaging with our visitors and provides a clear message to the local community that we are the official Destination Marketing Organization (DMO) for the city.”
By Nicole Luna
Nicole Luna is the Senior Reporter for Frisco. She covers development, transportation, education, business and city government. She has a bachelor's degree in Journalism and Spanish from The University of Texas at Arlington and has been with Community Impact Newspaper since June 2015.


MOST RECENT

Between Sept. 18-24, Denton County reported 479 new COVID-19 cases, and Collin County reported 711. (Community Impact staff)
Collin, Denton counties reported 1,190 combined new COVID-19 cases in past week

Between Sept. 18-24, Denton County reported 479 new COVID-19 cases, and Collin County reported 711.

Jennifer Skidonenko and Rep. Jared Patterson had the opportunity to discuss their platforms as candidates in the November election at a candidate forum hosted by the Frisco Chamber of Commerce. (Image compilation by Miranda Jaimes/Community Impact Newspaper)
Frisco Chamber hosts candidate forum for state, county races

This year marked an all-virtual format for the event for the first time.

The city of Frisco and GRBK Edgewood LLC entered into a development agreement to revise the layout and amenities for the park space near Eldorado Parkway and Coit Road. (Site plan courtesy city of Frisco)
Development plans for two city parks submitted to Frisco Planning & Zoning Commission

City parks on the east and west ends of Frisco are in the works, according to recently submitted site plans.

Harvest Hall will have seven kitchens in total as well as a bar area. (Courtesy LDWW Group)
Grapevine dining hall to host 6 new restaurants and more DFW news

Read the latest business and community news from the Dallas-Fort Worth area.

Gov. Greg Abbott on July 27 issued an executive order extending the early voting period for the Nov. 3 election. (Screenshot of Sept. 17 press conference)
Lawsuit takes aim at start date for early voting as some Texas Republicans challenge Gov. Greg Abbott's order

A group of prominent Texas Republicans has embarked on a legal effort to undo the governor's executive order that extended the early voting period for the Nov. 3 election.

The forum is free to view on YouTube and will include candidates who will be on Nov. 3 ballots in Collin and Denton counties at the state and county levels. (Courtesy Adobe Stock)
Frisco chamber to host virtual candidate forum for state, county races

The Frisco Chamber of Commerce will host a virtual candidate forum for state and county elective offices on Sept. 24.

The Grind Burger Bar Tap Room offers craft burgers and beer. (Courtesy The Grind Burger Bar Tap Room)
Grind Burger Bar to open in McKinney and more DFW news

Read the latest business and community news from the Dallas-Fort Worth area.

The store located at The Patios at the Rail will offer a variety of Texas t-shirts, hats and gear for purchase. (Courtesy Tumbleweed TexStyles)
Tumbleweed TexStyles storefront coming to Frisco's Rail District in October

The store located at The Patios at the Rail will offer a variety of Texas t-shirts, hats and gear for purchase.

The real estate brokerage opened its Frisco office at Hall Park in June 2019. (Courtesy Redfin)
Real estate brokerage Redfin expanding Frisco offices in 2021

The office’s total square footage will grow to 65,000 to make room for hiring in Redfin’s mortgage, brokerage, title and engineering teams as well as iBuying businesses.

The fitness studio will combine spin, high-intensity interval training and yoga in 60-minute sessions. (Courtesy Spenga)
Fitness studio Spenga to open in Frisco this winter

The fitness studio will combine spin, high-intensity interval training and yoga in 60-minute sessions.

Voting sign
Sean Heatley withdraws from Frisco ISD Board of Trustees Place 4 race

Sean Heatley has withdrawn from the Frisco ISD board of trustees Place 4 race, but his name will remain on the ballot in the November election, according to the district.

The steakhouse serves steak, lobster, seafood and wine. (Courtesy III Forks Prime Steakhouse)
III Forks Prime Steakhouse relocates from Dallas to Frisco

The restaurant on Legacy Drive opened Sept. 15.