Closet Revival owner Cynthia Riley has built a reputation in Plano for boasting an array of designer and namebrand clothes, shoes and accessories for women. Located at Parker and Midway roads, the boutique resale shop offers new and used retail items ranging from $10 to hundreds of dollars.
Riley said her inventory reflects a wide variety of individual colors, patterns and modern styles that are reflective of what women look for in fashion today.
“We tell people [we sell] Gap to Gucci, and it’s really wider than that,” she said. “When we buy [from individuals], we really try to focus on what sells for us. There’s one-of-a-kind of everything here.”
Riley opened the boutique five years ago. Before she became a business owner, Riley was the director of customer satisfaction for Pizza Hut’s corporate office. Riley and her family moved to Plano from Kansas when the company moved its headquarters to Plano in the early ’90s.
Riley offers cash to individuals who bring in items for resale and accepts used clothing and accessories based on the three Cs: cute, clean and current. Items that do not make the cut for resale are donated to Medina Children’s Home in Medina, Texas, and H.I.S. BridgeBuilders, a Dallas-based nonprofit organization.
Closet Revival also purchases new products for sale, such as jewelry, scarves and leggings.
Riley makes organization and presentation a twin priority at Closet Revival. Using her marketing research background, she makes sure each item is displayed strategically and that the shop’s layout is easy for customers to navigate.
Perhaps Riley’s biggest pride is her display of handbags. A wall dedicated to her Louis Vuitton collection boasts roughly two dozen purses by the popular French designer brand.
Another wall behind the register displays a mix of other designer handbags, each one distinct from the other and of near-new or new quality, Riley said. Shoppers can find these purses at up to 70 percent off the retail price.
“We have people who come here because this is what they can afford to people driving up in the newest Mercedes,” Riley said. “They want the designer stuff, but they also want a good deal. Part of it is throwing that treasure hunt element into it as well.”
In addition to upholding quality standards, Riley said she and her staff also take pride in their service. Employees are happy to help a customer find a certain name brand or create a new wardrobe for a woman who has started a new career or changed sizes, she said.
“It’s a great one-stop shop for multiple generations. One of the things I really love to see is the daughter, mom and grandma all shopping together,” Riley said. “Everybody can find something that fits them and that they like.”