Owner Ryan Brown said the business’s motto is “Donuts, Coffee, Community.”
“Bougie originates from the word bourgeois, which is the upper middle class in France, and they had this idea that they were just fancier and better than everybody else. And we are going to treat our doughnuts like that in that we want to elevate the doughnut,” he said. “[The name] is kind of tongue-in-cheek. We’re going to treat our doughnuts seriously, but we’re not going to take ourselves too seriously.”
About a dozen varieties will be offered at the shop, and flavors will rotate daily, he said. Flavor inspirations will include key lime pie, strawberry shortcake, crème brulee and s’mores. Cuvee coffee and espresso will be offered at the shop in addition to items such as muffins, pastries, sandwiches, kolaches and klobasneks, which are Czech rolls with meat inside, he said.
“We’re going to try to leverage local farms for our fruits and try to use fresh ingredients and really elevate that experience,” he said. “We want it to be a place that is inviting and encourages community. We want it to be a place where we can engage with the Sunset Valley community and the Southwest Austin community. We’re going to try to remove all the pretentiousness that sometimes comes along with third-wave coffee.”
Brown said Bougie’s will aim to be a welcoming environment for local residents and families, adding at some point he hopes to offer curbside pickup and is in talks with Favor about doughnut and coffee delivery options. The business will be open Mon.-Sat. from 6:30 a.m.-3 p.m. www.bougiesdonuts.com