Sunset Valley will create 50 pole banners to advertise its business district and promote local businesses during the coronavirus pandemic and beyond.
Signs will be hung from street poles along Brodie Lane, as well as at some of the city’s shopping centers. Although not yet designed, signs could include phrases such as “Shop Sunset Valley,” encouraging visitors to use the city’s retail and dining establishments.
Sunset Valley City Council on May 19 approved a bid for design work with WahineCreative for $1,250, and a bid with Ads-Venture for the creation of the banners for $5,865. Both approved bids total $7,115, while there will be additional costs for installation materials, equipment rentals and staff labor.
The city will be using Hotel Occupancy Tax fund to pay for the project, which will not exceed $25,000. The project qualifies for HOT fund use because the banners will be used to attract shoppers and visitors into Sunset Valley, city administrator Sylvia Carrillo said.
Sunset Valley purchases banners to promote local business district
Sunset Valley purchased 50 pole banners to advertise its business district May 19. (Nicholas Cicale/Community Impact Newspaper)