H-E-B breaks ground on store replacing Nutty Brown Amphitheatre

Cathy Harm, H-E-B Group vice president Central Texas, and Mike Farr, the owner of Nutty Brown, hold a signed guitar that will be displayed in the new H-E-B. (Courtesy H-E-B)
Cathy Harm, H-E-B Group vice president Central Texas, and Mike Farr, the owner of Nutty Brown, hold a signed guitar that will be displayed in the new H-E-B. (Courtesy H-E-B)

Cathy Harm, H-E-B Group vice president Central Texas, and Mike Farr, the owner of Nutty Brown, hold a signed guitar that will be displayed in the new H-E-B. (Courtesy H-E-B)

H-E-B broke ground on a new 103,000-square-foot store in South Austin, at the location of the former Nutty Brown Amphitheatre.



The Nutty Brown Amphitheatre closed on Nov. 28, and the plan is to open a new location in Round Rock called Round Rock Amp. H-E-B purchased the property in 2015.

The new H-E-B is designed to honor the historic amphitheater by showcasing memorabilia from the landmark, such as the red brick from the Nutty Brown food oven, according to an H-E-B press release. The store will also include a mural, featuring photography from the amphitheater.

Mike Farr, the owner of Nutty Brown, gifted guitars signed by Texas artists to the store to be displayed within the shop.


“It means a lot to me that H-E-B cares enough about the history at Nutty Brown and plans to pay homage to it in some way,” said Farr in the press release. “ ... It’s a surreal concept to think that a place I’ve walked into and owned for two decades is now where I’m going to buy milk and bread. But I’m excited to see it and excited to be a part of it.”

The H-E-B is expected to be completed by spring 2023.

By Darcy Sprague

Editor, Central and Southwest Austin

Darcy joined Community Impact Newspaper in Aug. 2021. Previously, she has covered local news from San Antonio to Dallas and reported nationally on education. Darcy graduated from Texas State University.