A family affair
Inspiration for the stores came from 13-years-old Kiko 44 who has an interest in streetwear.
“He's always been into fashion, so I wanted to open up a business that me and him could collaborate on and work on together,” Rojas said.
What’s special about it?
The Splash Station carries popular brands like Bape, but also prioritizes selling garments from local Texas designers like Forever FRGN from Killeen. Rojas said that collaboration with local brands helps give them exposure and a sense of exclusivity for buyers.
“I think that's [why] people are gravitating toward us because we have a lot of designers that you can't just get anywhere,” Rojas said.
Next steps
Through their father-son partnership, Rojas and Kiko 44 hope to launch their own brand, Members Only, by the end of this year.
- Opened July 1
- 6104 S. First St., Ste. 105, Austin
- www.instagram.com/thesplashstation_atx