Texas State University officials announced their plans to build a five-star hotel near campus in downtown San Marcos during The State of Texas State 2024 event on Aug. 23.

The university is working with a private Houston-based developer—Midway—who could potentially break ground on the project in early 2025, said Eric Algoe, executive vice president for operations and chief financial officer.

A quick note

The project is still pending The Texas State University System Board of Regents approval, according to an email from Jayme Blaschke, senior media relations manager.

What we know


The hotel will be built directly across the street from the small Target located on the ground level of Aspire San Marcos, which is located at 101 Concho St., Ste. 200. There is an older home—the Richard A. Castro Undergraduate Admissions Center—that resides on the 3.88-acre property, which will be removed, Algoe told Community Impact.

He also said they are looking to provide an “elevated, first-class” dining experience in the hotel with a high-end restaurant, rooftop bar and lounge. The hotel will also have a ground-level coffee bar and event lawn.

“The design’s not finalized, but right now we’re looking at three or four stories,” Algoe told Community Impact.

One more thing


The university also has plans to create a hospitality management program for student internships, and there may also be classes held there over time, Texas State President Kelly Damphousse told Community Impact.

“We think a lot of parents will want to visit there during family weekend, graduation and so on, so we think it’s a great opportunity to showcase the university,” Damphhousse said.

Notable quote

Algoe said that they believe the hotel opening in the heart of downtown will have a “transformative impact” and be more meaningful to the city of San Marcos and its residents than to the university.


“This is going to inject an energy like we have never had,” Algoe said.