San Marcos Premium Outlets will add a new clothing store this May.

Joe’s Jeans, known for its denim and modern wardrobe staples, is set to open in May 2025 in Suite 240, according to a news release. Founded in 2001 by Creative Director Joe Dahan, the brand blends everyday style with an LA-inspired aesthetic and a rock-and-roll edge.

The space was previously home to Pokemaniacs, which is relocating next to Finish Line, soon to be JD Sports, mid-April, according to a sign on the door of the building.