New restaurants have opened in San Marcos, and a bookstore, pilates studio and more businesses will open soon.

Now Open

First Watch

The American chain restaurant serves breakfast, brunch and lunch items, including omelettes, French toast, salads, sandwiches and more. First Watch also offers iced coffee, cocktails and juice.Sabor Y Vida

The restaurant opened in what was previously Taqueria El Charro Tapatio and serves Mexican plates such as enchiladas, fajitas and nachos.
  • Opened March 22
  • 311 E. Hopkins St., San Marcos
  • Facebook: Sabor Y Vida

The hearing center offers hearing screenings and evaluations, and hearing aids. HearUSA will also offer Sony OTC hearing aids, which are hearing aids that do not require a prescription.El Pollo Rico

The Mexican restaurant specializes in grilled chicken on charcoal and carne asada.Murdoch’s Ranch & Home Supply

The store sells women’s kids and men’s apparel; camping and hiking gear; toys; tools; and more.Martindale Yoga and Wellness

The yoga studio—owned by locals Madeline Stone and Jessy Napier—offers a variety of yoga classes for all skill levels including Vinyasa, Yin and Hatha as well as sound baths and meditation. Martindale Yoga and Wellness also offers kids classes.Coming Soon

2nd Chance Books

The Lubbock-based shop was founded by Daniel Mull, who owns the San Marcos location. 2nd Chance Books will take donations for its used book inventory. Mull said donation bins will be set up around San Marcos.Suds Deluxe Car Wash

The car wash offers single car washes; unlimited wash packages ranging from $19.99-$38.99 a month; and free amenities, including air wands, vacuums, leather conditioner and glass cleaner.Logie’s on the Square

Owner Joe Bendetti said the restaurant will have a large outdoor bar and a rooftop bar with plans for offering 18 different beers on tap. Bendetti is the owner of five other Logie's locations, which are located in Kansas, Oklahoma, College Station, Dallas and Lubbock. The restaurant will serve burgers, salads, chicken wings and more.
  • Opening in January
  • 150 S. LBJ Drive, San Marcos
  • There is no website or phone number available at this time.
Take 5 Oil Change

The business provides oil changes, windshield wiper replacement, air filter replacements, coolant and antifreeze exchange. The shop currently has two other locations in San Marcos on Thorpe Lane and Hwy. 80.
  • Opening Summer 2024
  • 296 Wonder World Drive, San Marcos
Club Pilates

The pilates studio will be opening inside the Stonecreek Crossing shopping center. Club Pilates offers several different class types including Reformer Flow, Cardio-Sculpt, Center + Balance, Control, Restore, Suspend and F.I.T.Fabletics

The online activewear retailer will open at the San Marcos Premium Outlets this fall. This will be the company’s 11th store in Texas. Fabletics offers a range of activewear, casual apparel, scrubs and accessories for men and women.Jersey Mike’s

The sandwich shop will open at Aquarena Crossing this summer. The New Jersey-based chain serves made-to-order cold and hot subs. Jersey Mike’s also offers catering.In the News

San Marcos Film Lab

Zablosky Film, a film-dedicated photo lab, changed its name to San Marcos Film Lab at the end of April. The name change comes after the photo lab changed ownership from Eli Zablosky to David Lane and Timothy Flaten in February. San Marcos Film Lab develops 35mm color film and disposable cameras with a same-day turnaround time.Green Spring Apartments

The apartments, located at 1654 Post Road, in San Marcos changed management companies on March 18. Green Spring Apartments—previously managed by Asset Living—is now managed by The Preiss Company.My Salon & Spa

The salon—formerly named Satin Spa—celebrated its 10 year anniversary on May 30. The salon is locally owned by Satin Richie and offers a variety of hair services including hair coloring, blowouts, hair extensions and low lights.The Wild Flower Designs & Events

Flowerland in San Marcos changed its name to The Wild Flower Designs & Events in February. The flower shop is owned by Ladoska Pavia and offers traditional and high-style floral arrangements, plants and event floral design.