A bookstore, a film lab and a martial arts studio are among the newest businesses in San Marcos.

Now open


The gas station and convenience store offers a range of snack and drink items.FlowCo

The coworking space has nine private studios available for rent along with desk rentals. Their building is also equipped with a full kitchen, break room, conference room and outdoor nature area.Food Box

The Central Texas-based convenience store offers a wide variety of snacks, and alcoholic and nonalcoholic beverages. Food Box convenience also offers tortas, burritos, bowls and taco plates at its attached Deli Box Kitchen along with gas from Exxon.Green Heron Bookshop

The book shop sells an assortment of novels in a variety of genres, including poetry, philosophy, dystopian fiction, national bestsellers and nonfiction. Green Heron Bookshop offers San Marcos-based postcards and Texas art. There are also plans for Green Heron Bookshop to host open mic poetry nights.Kaizen Jiu Jitsu

Owner Sean Juarez has been teaching martial arts to police, military and women's groups for over two decades. The studio offers karate and judo classes for children and Brazilian jiujitsu for adults.Lago Vista Film Lab

The Austin-based film lab develops 35 mm film, disposable film and medium format film with a one-hour turnaround time. It is also a print shop selling prints sized 4-by-6-inch up to 24-by-36-inch prints and fine art prints.San Marcos Dental and Braces

Locally owned by Bryan Stimmler, the practice offers checkups, Invisalign, dental implants and teeth whitening.Senza Maeso Tasting Room & Bar

The tasting room serves its housemade spirits Senza Maeso—created by owners Jay and Ryan Gitman in 2021—and R.A.Y. Vodka—which is served exclusively at the tasting room. Senza Maeso Tasting Room and Bar also offers an extensive menu of "Dive Craft" cocktails, which is a "fusion of high concept and easily approachable drinks served in an elevated space with a relaxed vibe," according to a news release.Coming soon

Archies Coffee Lounge

The San Antonio-based coffee lounge offers plant-based energy drinks and organic mushroom coffee. The coffee lounge can add a variety of wellness enhancers—like immune boosters or CBD—to their drinks.HearUSA

Jamie Lucas, director of marketing communications, said HearUSA is hoping to open the San Marcos location in late March or early April. HearUSA offers hearing screenings and evaluations, and hearing aids. The hearing center will also offer Sony OTC hearing aids, which are hearing aids that do not require a prescription.
  • Slated to open late March or early April
  • 200 Springtown Way, Ste. 128, San Marcos
  • www.hearusa.com
Nothing Bundt Cakes

The cake shop will open inside Aquarena Crossing in San Marcos this spring. Construction is slated to start in late March, according to the Texas Department of Licensing and Registration. Nothing Bundt Cakes offers bundt cakes in a variety of flavors and sizes as well as a selection of retail items, including party supplies, decor and gifts.Paige

The brand sells women's and men's clothing along with shoes and accessories, according to its website.Paloma Montessori School

The second location will be in a space that was previously home to Small Fries Childcare & Learning Center before its closing in September. Founder Magaly Rodriguez said the second location will give them extra space to alleviate families on their waitlist. "We take great pride in hosting our families like they're our own family," Rodriguez said. The school's second location will serve children from 18 months to 6 years old.Taco Palenque

The Laredo-based fast-casual restaurant chain serves breakfast tacos, parrilladas and more.In the news

Get Around Downtown

The free shuttle serviced by ECab of North America stopped operating in San Marcos on Feb. 29 due to utilizing all of the available funding. The pilot program was initially launched Nov. 7, 2022, and provided an alternative method of transportation around the Main Street District.Love Lock SMTX

Local organization Leadership San Marcos unveiled its Love Lock SMTX art installation project Feb. 16 at Zelick's Ice House. The project was championed by the 2024 leadership class: Heather Demere, Tiffany Harris and Brooke Spruiell. "We wanted to have a beautiful sculpture for this community to enjoy and hopefully to bring some tourism—to bring people from out of town to lock in their love," Spruiell said.The Crystal River Inn

The inn closed for renovations Jan. 1; however, the four rooms in the Thomas House next door are still operating and available to rent. New owners Eric L'Etoile and his wife, Corley, will fully remodel the inside of the inn and upgrade its rooms. The inn’s name will be changed to Hopkins House Hotel once renovations are complete. Corley said they hope to be back open by the end of April or beginning of May. The inn also celebrated its 40th anniversary Feb. 14.