My Magic Mud

From left: Ian Michael, Donna Arman, Jessica Arman, Lestat Arman, Justin Arman and Rebecca Powers are the team behind the San Marcos-based oral hygiene company My Magic Mud.

From left: Ian Michael, Donna Arman, Jessica Arman, Lestat Arman, Justin Arman and Rebecca Powers are the team behind the San Marcos-based oral hygiene company My Magic Mud.

By the time Jessica Arman’s daughter was 7 years old she had been to the dentist more than she had been to the doctor, Jessica said.


Her daughter, Allie, was born with a condition that caused her to be susceptible to cavities and tooth sensitivity. Looking to ease the symptoms of her daughter’s condition, Jessica began tinkering with different home remedies using sea salt, baking soda and other ingredients.


It took a few failed combinations before Arman landed on a mix that included activated coconut shell charcoal, calcium bentonite clay, organic orange peel extract and organic mint extract. The ingredients added up to a flavorless, odorless, mouth-cleaning, teeth-whitening powder that Arman named My Magic Mud.


A Facebook post of her daughter’s teeth—before using My Magic Mud and after using it for a few weeks—went semi-viral within Arman’s social network, and soon she was giving the powder away to friends. Then people began asking her for refills when they ran out of the powder.   


“That was when I was like, ‘I think I’m onto something. Maybe I should look into trying to turn this into a business,’” she said. “It really happened very naturally.”


She formally started My Magic Mud in downtown San Marcos in 2013, and it has since grown out of her kitchen where she would make 20 orders at a time into a commercial kitchen in Wimberley where the company’s employees make runs of 5,000-10,000 orders at once.


Demand for My Magic Mud continues to grow, Arman said. In December the company agreed to a distribution deal with UNFI, a national distributor of natural and organic foods. The move will allow stores such as Whole Foods Market and H-E-B to carry My Magic Mud. Currently a 3-ounce jar, which Arman said lasts between five months and a year, costs $25, and is available at stores throughout San Marcos.


Her daughter’s tooth sensitivity has vanished, and her teeth have never been whiter, Jessica said. That story is not unique among My Magic Mud’s customers, she said.


Dan Alden, owner of the Water Tree Store, said he began carrying the product in late 2015. He also uses it and said it has helped lessen his teeth sensitivity near a broken crown.


“I’ve had some issues with a sensitive tooth—I’ve tried some other things to try to resolve that issue—but it’s subsided quite a bit, and I think part of it has to do with using the Magic Mud because it’s good for sensitive teeth,” Alden said.


Jessica said she values being able to help people improve their health, but more importantly she hopes her entrepreneurialism serves as an inspiration to her daughter and other women—mothers especially.


“To empower women … to be not only successful for themselves but to show their kids what it’s like to really take life by the reins, I think that’s really important for me and especially for my daughter,” she said. “I would love to have more women really look at themselves in the mirror and say, ‘I can do anything that I want and make the world a better place doing it.’”

By Brett Thorne
Brett Thorne reported on education, business, economic development and city government in San Marcos, Kyle and Buda from 2012 to 2017. Thorne attended Texas State University in San Marcos, where he graduated in 2010. He joined Community Impact Newspaper as a reporter in 2012 and was promoted to editor in 2013.


MOST RECENT

Gov. Greg Abbott on July 27 issued an executive order extending the early voting period for the Nov. 3 election. (Screenshot of Sept. 17 press conference)
Lawsuit takes aim at start date for early voting as some Texas Republicans challenge Gov. Greg Abbott's order

A group of prominent Texas Republicans has embarked on a legal effort to undo the governor's executive order that extended the early voting period for the Nov. 3 election.

The deadline to register to vote in Hays County is approaching. (Courtesy Adobe Stock)
Here’s how to register to vote in Hays County

Citizens must be registered in Hays County to vote in Hays County.

Straying from traditionals like cheese and pepperoni, Tony C's serves specialty pies such as eggplant, prosciutto and goat cheese, and the Truffle Shuffle. (Courtesy Tony C's Pizza & Beer Garden)
Restaurant Tony C's to open Sept. 24 in Round Rock and more Central Texas news

Read the latest business and community news from Central Texas.

(Graphic illustration by Rachal Russel/Community Impact Newspaper)
From New Braunfels to Cedar Park, Central Texas outdoor recreation shops scrambling to keep inventory

When combined with temporary state restrictions due to the COVID-19 pandemic, many local shop owners are speculating a perfect storm of low supply and high demand is the main reason for changes in an industry that has of late been turned on its head.

River Rose Boutique has closed its San Marcos location after four years in business. (Courtesy Adobe Stock)
River Rose Boutique closes San Marcos store

New Braunfels and Lubbock locations remain open and sell women's clothing, jewelry and home goods.

Texas State Optical opened a new location in Buda in early June. (Courtesy Fotolia)
Texas State Optical opens Buda location

Experienced optometrists provide a variety of services and offer prescription glasses and contact lenses.

Dr. Anthony Fauci will speak at a webinar hosted by the Texas Association of Mexican American Chambers of Commerce. (Courtesy Dr. Anthony Fauci)
Buda-based organization to host webinar featuring Dr. Anthony Fauci

National public health figure Dr. Anthony Fauci will headline a webinar hosted by the Texas Association of Mexican American Chambers of Commerce in Buda with the purpose of addressing the disproportionate spread of COVID-19 among Hispanics and other minorities.

Employees could see a 3% increase in compensation compared to the 2019-20 school year, in addition to other benefits to employees of specific departments.  (Warren Brown/Community Impact Newspaper)
Hays CISD board to vote on increased compensation plans

Employees could see a 3% increase in compensation compared to the 2019-20 school year, in addition to other benefits to employees of specific departments.

Clem Cantu, San Marcos CISD board president, introduced an agenda item for a proposal to temporarily increase the district's hourly pay during the Sept. 21 meeting. (Screen shot courtesy SMCISD)
San Marcos CISD board votes against temporary raise for hourly employees

Hourly employees at San Marcos CISD were looking at a proposed temporary $2 per hour pay bump starting Oct. 1, but the district's budget numbers cannot currently bear the weight of that increase.

Here are the coronavirus data updates to know today in Hays County. (Community Impact staff)
Hays County's active COVID-19 cases and what you should know

It is not known how many active cases of the coronavirus there are in Hays County. This is why.

ballot box
San Marcos CISD calls joint election with Guadalupe County

Officials on the San Marcos CISD Board of Trustees called for a joint election with Guadalupe County during their Sept. 21 regular meeting.

San Marcos CISD campuses will receive 4,000 classroom dividers this week. (Courtesy Adobe Stock)
San Marcos CISD updates district officials on in-school learning plans, safety protocols

San Marcos CISD officials received an update on the latest guidelines for in-school learning, which include numerous safety protocols designed to keep COVID-19 positivity rates as low as possible.