My Magic Mud

From left: Ian Michael, Donna Arman, Jessica Arman, Lestat Arman, Justin Arman and Rebecca Powers are the team behind the San Marcos-based oral hygiene company My Magic Mud.

From left: Ian Michael, Donna Arman, Jessica Arman, Lestat Arman, Justin Arman and Rebecca Powers are the team behind the San Marcos-based oral hygiene company My Magic Mud.

By the time Jessica Arman’s daughter was 7 years old she had been to the dentist more than she had been to the doctor, Jessica said.


Her daughter, Allie, was born with a condition that caused her to be susceptible to cavities and tooth sensitivity. Looking to ease the symptoms of her daughter’s condition, Jessica began tinkering with different home remedies using sea salt, baking soda and other ingredients.


It took a few failed combinations before Arman landed on a mix that included activated coconut shell charcoal, calcium bentonite clay, organic orange peel extract and organic mint extract. The ingredients added up to a flavorless, odorless, mouth-cleaning, teeth-whitening powder that Arman named My Magic Mud.


A Facebook post of her daughter’s teeth—before using My Magic Mud and after using it for a few weeks—went semi-viral within Arman’s social network, and soon she was giving the powder away to friends. Then people began asking her for refills when they ran out of the powder.   


“That was when I was like, ‘I think I’m onto something. Maybe I should look into trying to turn this into a business,’” she said. “It really happened very naturally.”


She formally started My Magic Mud in downtown San Marcos in 2013, and it has since grown out of her kitchen where she would make 20 orders at a time into a commercial kitchen in Wimberley where the company’s employees make runs of 5,000-10,000 orders at once.


Demand for My Magic Mud continues to grow, Arman said. In December the company agreed to a distribution deal with UNFI, a national distributor of natural and organic foods. The move will allow stores such as Whole Foods Market and H-E-B to carry My Magic Mud. Currently a 3-ounce jar, which Arman said lasts between five months and a year, costs $25, and is available at stores throughout San Marcos.


Her daughter’s tooth sensitivity has vanished, and her teeth have never been whiter, Jessica said. That story is not unique among My Magic Mud’s customers, she said.


Dan Alden, owner of the Water Tree Store, said he began carrying the product in late 2015. He also uses it and said it has helped lessen his teeth sensitivity near a broken crown.


“I’ve had some issues with a sensitive tooth—I’ve tried some other things to try to resolve that issue—but it’s subsided quite a bit, and I think part of it has to do with using the Magic Mud because it’s good for sensitive teeth,” Alden said.


Jessica said she values being able to help people improve their health, but more importantly she hopes her entrepreneurialism serves as an inspiration to her daughter and other women—mothers especially.


“To empower women … to be not only successful for themselves but to show their kids what it’s like to really take life by the reins, I think that’s really important for me and especially for my daughter,” she said. “I would love to have more women really look at themselves in the mirror and say, ‘I can do anything that I want and make the world a better place doing it.’”

By


MOST RECENT

The seven-day average for new cases reached its highest level since early July at the tail-end of the first surge. (Community Impact Staff)
Hays County COVID-19 flare continues ahead of Thanksgiving

The seven-day average for new cases reached its highest level since early July at the tail-end of the first surge.

Harini Logan, 10, won the 66th annual Express-News Spelling Bee at the University of Texas at San Antonio downtown campus on March 17, 2019. For 2021, the event is slated to be held in March at the Brauntex Performing Arts Theatre in New Braunfels. (Photo by Jerry Lara, courtesy the San Antonio Express News)
New Braunfels to host regional spelling bee and more Central Texas news

Read the latest business and community news from Central Texas.

Texas Gov. Greg Abbott announced a COVID-19 vaccine distribution plan for the state Nov. 23 for a vaccine he said could be available as soon as December. (Courtesy Adobe Stock)
Texas Gov. Greg Abbott announces COVID-19 vaccine distribution plan

The vaccine could start being distributed "as early as next month," according to a Nov. 23 news release.

P. Terry’s Burger Stand is expected to open its long-awaited Pflugerville location this January. (Courtesy P. Terry's Burger Stand)
P. Terry's to open in Pflugerville in January and more Central Texas news

Read the latest Central Texas business and community news.

A task force will review name submissions for two residence halls in San Marcos and two streets in Round Rock. (Joe Warner/Community Impact Newspaper)
Texas State University accepting name submissions for residence halls

A task force will review name submissions for two residence halls in San Marcos and two streets in Round Rock.

Laura Colangelo
Q&A: Laura Colangelo discusses challenges facing private schools during pandemic

Colangelo said private schools have adapted to remote learning and other obstacles in 2020 despite less revenue and a 9% decline in enrollment statewide.

Festival attendees will have access to augmented reality artworks throughout the galleria. (Courtesy Bee Cave Arts Foundation)
Inaugural interactive light festival coming soon to Bee Cave and more Central Texas updates

Read the latest business and community news from the Austin area.

Schools now have the power to temporarily suspend on-campus instruction if “a significant number of the instructional staff at the campus is impacted due to a confirmed COVID-19 outbreak." (Courtesy Adobe Stock)
Texas Education Agency authorizes schools to close doors for 14 days due to coronavirus-related staffing concerns

Campuses can now instate a hybrid or fully remote instruction model for up to 14 days if adequate instructional staffing is not possible due to high numbers of COVID-19 cases among employees.

Kalahari Resorts & Conventions ended its grand opening event with a fireworks display Nov. 14. (Ali Linan/Community Impact Newspaper)
Kalahari Resorts & Conventions celebrates grand opening in Round Rock and more top Central Texas news

Read the most popular stories from the past week from the Austin area.

A total of $500,000 has been distributed to Hays CISD, San Marcos CISD, Wimberley ISD and Dripping Springs ISD. (Warren Brown/Community Impact Newspaper)
Hays County school districts receive funding for PPE, safer campuses

A total of $500,000 was distributed to four school districts in Hays County.

The new Poco Loco Supermercado location at 1487 Old Goforth Road, Buda, officially opened Nov. 13. (Courtesy Poco Loco)
New Poco Loco Supermercado location in Buda now open

The new Poco Loco Supermercado location at 1487 Old Goforth Road, Buda, officially opened Nov. 13.

The Mamacita's Resstaurant location in San Marcos will close indefinitely due to what representatives described as uncertainty centered on the COVID-19 pandemic. (Courtesy Mamacita's)
Mamacita's San Marcos location to close indefinitely due to COVID-19 uncertainty

The Mamacita's Resstaurant location in San Marcos will close indefinitely due to what representatives described as uncertainty centered on the COVID-19 pandemic.