Learn more about new businesses that have opened recently in Round Rock, as well as some other business updates from the community.

Now open

ATX Beauty & Body Art

The studio offering piercings, injectables and beauty treatments opened in November.

The studio is locally owned by husband-and-wife duo Tatiana and Thomas Diaz. Services offered range from a variety of piercing options to injectables including lip filler, botox, lipo dissolve; facial treatments, such as dermaplaning, microneedling and chemical peel; and scalp micropigmentation to simulate a fuller head of hair, according to the business.JOB Home Solutions


The firm began providing commercial and residential services in Austin area suburbs in October.

Services include Christmas lights installation, pressure washing, window cleaning, mowing and edging.Raku Ayce Sushi & Seafood Buffet

The all-you-can-eat buffet serves sushi, sashimi, rice bowls and noodles. Customers will find lobster, crab, prawns, mussels and other seafood. The restaurant also serves hots pots and dim sum, among a variety of other dishes.Saté Texas

The business, which previously operated out of a food truck, recently opened its first brick-and-mortar location in Round Rock. It is locally owned by Eugene and Tina Villarreal.


The restaurant’s menu features Indonesian barbecue including chicken thigh skewers and fatty pork skewers.Tot Box Play Cafe

The family owned business reopened in November after completing repairs following an Aug. 18 car accident that damaged the building exterior.

It offers parents a welcoming space to relax or work while their children enjoy playtime in a safe and fun environment.UnEarthed

The home of the famous Round Rock gained a new crystal shop in November.


The rock shop offers rocks, minerals, fossils, taxidermy, jewelry and gifts.Vera Bradley

The retail brand known for its colorful quilted bags, luggage and accessories, opened a store in the Round Rock Premium Outlets in November.

The bag brand was founded in 1982 by Patricia R. Miller and Barbara Bradley Baekgaard.


Coming soon


Rita’s Italian Ice & Frozen Custard

The Pennsylvania-based business offers a variety sweet treats, including Italian ice, frozen custard and a combination of the two. Customers will find gelati, which comes with layers of Italian ice and layers of custard; and the Blendini, which blends the two together. The company has locations in New Braunfels, San Antonio, Houston and throughout the U.S.Closings

Liberty Barbecue

After six years of serving downtown Round Rock, the restaurant announced its permanent closure via social media Nov. 1.


The last day of the full-service barbecue restaurant's operation was Oct. 26, per its Facebook page.

Liberty Barbecue first opened in December of 2018.Texas Children's Hospital North Austin Campus

The hospital opened in February as Texas Children's fourth location and offers a range of services, including neonatal and pediatric intensive care, gynecological services, a labor and delivery unit, a heart center, a sleep center, and more.

The hospital system’s remaining Austin-area urgent care center is located in South Austin at 4477 S. Lamar Blvd., Ste. 400.In the news

Round Rock Fire Department Fire Station 1

The first of three new stations funded by May 2023 voter-approved bonds opened Nov. 14.

Located at 1730 E. Old Settlers Blvd., the new station hosts a battalion chief and fire crew originally stationed at the Central Fire Station. This relocation will help better distribute response times in Round Rock, especially in the east side of the city, according to a city news release.Santa’s Jingle House

The Christmas-themed holiday event will celebrate its 10th year in December.

Hosted by wedding and event venue The Owen House, the family-friendly holiday event includes Santa experiences, elf scavenger hunts and photo opportunities.Twin Liquors

The liquor, wine and beer retailer opened in Round Rock in September 2014. In addition to its beverage options, the store has a walk-in humidor featuring a variety of cigars and other tobacco products.Vintage Beauty Salon

The downtown Round Rock salon first opened in October 2014.

It offers a variety of services, including hair cuts, color, extensions and treatments; lash and brow services; waxing and facials.The Rock Sports Bar

Owned by Michelle Ly and Erik Hall, the local bar celebrated its 10th anniversary on Oct. 28. The business features over 20 TVs playing sports, arcade games, a patio and a full service bar with a menu ranging from brunch to dinner options.