Bealls' Round Rock location will be converted into a Gordmans in mid-March, staff confirmed Feb. 10. Gordmans is a retailer that offers apparel, home decor, footwear, gifts, accessories, fragrances and more at discounted prices.

Both Bealls and Gordmans are part of the Houston-based Stage Stores Inc., which has been converting a number of its Bealls stores because consumers are responding positively to Gordmans’ off-price offerings, according to a news release.

The business will continue to be located at 400 W. Palm Valley Blvd., Round Rock. 512-828-0274. www.gordmans.com