Largest economic deal in Hutto's history: Perfect Game will bring mixed-use development, add $200 million annually to the economy

Perfect Game, a baseball scouting company, announced plans April 18 to relocate its national headquarters to Hutto. As the anchor tenant in a mixed-use complex, Perfect Game will be surrounded by office space, commercial, residential and retail components.

Perfect Game, a baseball scouting company, announced plans April 18 to relocate its national headquarters to Hutto. As the anchor tenant in a mixed-use complex, Perfect Game will be surrounded by office space, commercial, residential and retail components.

Image description
Hutto hits a home run
Image description
A closer look at the development
Image description
Game-changer
Image description
Perfect Game will relocate headquarters to Hutto
Perfect Game will relocate its national headquarters to Hutto, ushering in an estimated $200 million annual economic boost. Perfect Game hosts amateur baseball tournaments for players looking to catch the attention of Major League Baseball scouts.

After a national search, Perfect Game owner Ben Ford said the organization selected Hutto.

“From day one Hutto felt like home,” Ford said. “We’re from Iowa, and we immediately connected with the small-town vibe here, the charm.”

Founded in 1995, Perfect Game is the largest baseball showcase organization in the nation. The company hosts tournaments in the United States, Canada, Europe and Puerto Rico.

“Out of 48 states and 2,800 communities, we came out on top,” Hutto City Manager Odis Jones said. “This is a big deal for not only Hutto but for the region and the state.”

A mix of uses


Perfect Game will become the anchor tenant in a large, mixed-use development slated for Hwy. 79 and CR 132, adjacent to Fritz Park.

Sports-related amenities in the development include 24 turf baseball fields, 10 of which the city will develop for public use, Jones said. Multipurpose sports fields and other recreational opportunities are in the works as well.

Perfect Game’s 61,600-square-foot headquarters, Hall of Fame, a batting cage pavilion, training facility and dorms, sports technology research and sports medicine research facilities are planned for the development.

Hutto’s first indoor sports arena and event center could break ground within the development as early as June, Jones said. According to the April 18 presentation, the approximately 300,000-square-foot arena will seat 13,000 people.

“The indoor arena and convention hotel will be used for concerts, conventions and family entertainment,” Jones said. “Hopefully it’ll be used for graduation ceremonies and other events like that in the future.”

Some 200,500 square feet of the development is earmarked for entertainment, retail and restaurants. Plans indicate 134,000 square feet of office space, multifamily living space, up to four hotels and a community center.

Parking totals 3,231 spaces, according to the plans presented April 18.

Economic impact


The project is expected to pump $200 million annually into the local community, according to Perfect Game.

“Perfect Game is a game-changer in terms of diversifying our tax base, in particular, our tourism, hotel and convention business,” Jones said.

Perfect Game will lease the space from the city of Hutto, according to a 30-year contract signed April 18. Property taxes are expected to be $5.1 million annually, according to the city. Yearly sales tax totals are estimated to be $1.5 million.

The city stated plans April 18 to reinvest 60% of ad valorem taxes back into the project for 30 years through a tax increment reinvestment zone, or TIRZ. The TIRZ will help offset the cost of public infrastructure, which includes fields, roads, utilities and garages.

The city stands to generate additional revenue from gate entry fees. Other sources of revenue tied to the development include hotel room occupancy taxes, local sponsorships and a hotel rebate program.

An $800 million private investment makes this project the largest economic development deal in the history of Hutto, Jones said. It is a partnership among the city of Hutto, Perfect Game, developer Wolverine Interests LLC, Sports Facilities Advisory and Sports Facilities Management.

Youth sports tourism


Perfect Game’s decision to locate in Hutto is “one of the most significant events in the sports tourism industry in the last 20 years,” according to Dev Pathik, founder and CEO of Sports Facilities Advisory, a sports and entertainment center management consultant company.

“Perfect Game is the No. 1 youth sports opportunity in America today,” Pathik said. “It provides a platform for the best youth talent to gain exposure to scouts.”

Sports tourism—overnight stays related to a sporting event or tournament—is booming nationwide, Pathik said.

“Youth sports tourism is the fastest-growing segment of the travel industry,” he said.

Youth sports tourism accounts for $11.4 billion annually, according to a 2017 report by the National Association of Sports Commission, a nonprofit sports and events tourism trade association. The industry is growing at 9% year over year, per the report.

“We see our community as a partner in the region,” Jones said. “Look at Dell Diamond, Kalahari. We celebrate the success of our surrounding communities as well.”

The opening tournament is expected to be held no later than Memorial Day 2021. All fields, sports amenities and the arena are anticipated to be complete by the end of May 2021 as well.

“Sports are a unifier,” Pathik said. “Hutto is going to grow either way—with or without Perfect Game. There’s something about growth in an environment that exists alongside sports. Perfect Game will help Hutto grow and keep that community feel everyone is looking for.”
By


MOST RECENT

In a Nov. 13 letter to Pflugerville City Council, the Pflugerville Fire Department said it might have to discontinue emergency ambulance services and advanced life support if additional funding is not made available. (Community Impact Staff)
Pflugerville residents push for EMS services amid new emergency district overlay discussions

"To allow citizens to vote on the current topic is to allow them to have a say in how their tax dollars are spent and how their loved ones are cared for," resident Blake Brown said Nov. 24.

The mayor pro tem acts as mayor when the mayor is absent from a meeting. (Community Impact Staff)
Omar Peña to continue as Pflugerville City Council's mayor pro tem

Omar Peña has served as mayor pro tem since 2015, with the position filled each year as new council members join.

Round Rock City Council approved a resolution for the Oakmond Drive extension. (Courtesy Round Rock City Council and Google Earth)
Gattis School Road, N. Mays Street approved for improvements by Round Rock City Council

City Council approved the enactment of eminent domain to acquire property on Gattis School Road to create the Oakmont Drive extension that will run parallel to the road.

Melissa Neel has 23 years of experience in finance and project management work in public, private and nonprofit sectors, according to a Nov. 24 city news release. (Courtesy city of Pflugerville)
Pflugerville selects Melissa Neel as new finance director

Melissa Neel has 23 years of experience in finance and project management work in public, private and nonprofit sectors, according to a Nov. 24 city news release.

Pflugerville City Council approved on first reading an annexation request for 160 acres of land for uses that include the operations of Republic National Distributing Company, a wines and spirits distributor. (Kelsey Thompson/Community Impact Newspaper)
160-acre annexation, including future wine distribution site, moves ahead in Pflugerville

Pflugerville City Council approved on first reading an annexation request for 160 acres of land for uses that include the operations of Republic National Distributing Company, a wines and spirits distributor.

Of the total cases reported to date, 11,304 are estimated to have recovered, and there are an estimated 806 active cases in Williamson County as of Nov. 24. (Community Impact Staff)
Williamson County reports 337 new cases of coronavirus Nov. 24

Of the total cases reported to date, 11,304 are estimated to have recovered, and there are an estimated 806 active cases in Williamson County as of Nov. 24.

Local health leaders are urging caution ahead of Thanksgiving. (Courtesy Adobe Stock)
Ahead of Thanksgiving, Travis County health officials urge caution

Austin Public Health leaders say gatherings with people outside one's household held indoors and without masks pose the greatest risk.

There have been 80 closed sales on townhouses in the year to date for the three-city market area, per the Austin Board of Realtors' analysis. (Courtesy Adobe Stock)
October townhouse sales jump 150% in Round Rock, Pflugerville, Hutto

There have been 80 closed sales on townhouses in the year to date for the three-city market area, per the Austin Board of Realtors' analysis.

Harini Logan, 10, won the 66th annual Express-News Spelling Bee at the University of Texas at San Antonio downtown campus on March 17, 2019. For 2021, the event is slated to be held in March at the Brauntex Performing Arts Theatre in New Braunfels. (Photo by Jerry Lara, courtesy the San Antonio Express News)
New Braunfels to host regional spelling bee and more Central Texas news

Read the latest business and community news from Central Texas.

The Commissioners Court approved funding for the program Nov. 24. (Taylor Girtman/Community Impact Newspaper)
Williamson County funds COVID-19 convalescent plasma program

Some 252 Williamson County patients have received the therapy of the 1,300 total patients.

Beginning Nov. 30, the city of Pflugerville will kick off improvements on Sweetwood Song Drive, Laurelleaf Drive and Gazania Drive. (Courtesy city of Pflugerville)
Pflugerville road work on Sweetwood Song Drive, Larelleaf Drive to begin Nov. 30

Beginning Nov. 30, the city of Pflugerville will kick off improvements on Sweetwood Song Drive, Laurelleaf Drive and Gazania Drive.

Texas Gov. Greg Abbott announced a COVID-19 vaccine distribution plan for the state Nov. 23 for a vaccine he said could be available as soon as December. (Courtesy Adobe Stock)
Texas Gov. Greg Abbott announces COVID-19 vaccine distribution plan

The vaccine could start being distributed "as early as next month," according to a Nov. 23 news release.