City staff noted that information for the ride-share program, including the voucher QR code, has been distributed throughout the city, specifically to local hotels and bars.
“That helps us to also market our city as one of the safest cities in the region, [which aligns with] our main goals and missions by using Pfetch a Ride in the bars,” Place 3 council member Kimberly Holiday said.
A representative for the transportation consulting service in the partnership, Rick Coach, pointed out several hotspots for ride drop-offs and pickups within the city. Amazon, Tech Ridge and Stonehill show the largest number of consistent traffic.
Council members said many of the rides appear to be used for daily commutes within the city during business hours.
According to Coach, 10% of riders max out their vouchers each month. Council members voiced concerns that those most in need of the program are not able to fully benefit under the current voucher restrictions.