Reilly Blue Discount Apparel opened in March in Pflugerville. The store sells new, recognizable brands at a discounted rate in a range of styles and sizes.

Mejra Valdez owns and operates the local boutique, and said the store's business model is similar to Marshalls or T.J. Maxx, just on a smaller scale.

"I just wanted to open up a store and Pflugerville didn't really have anything like this," Valdez said.