Located at 403 W. Pecan St., Pflugerville, the boutique’s themed rooms offer a variety of gifts for everyone, from baby items to women’s clothing as well as items from local vendors. For Parker, including other small businesses inside her shop is a priority.
“In the process of being a part of the community, I felt like it was important to uplift the voices of the makers,” Parker said.
Before buying the shop, Parker said she would come in all the time and exchange business ideas with the previous owner.
While Wink Boutique previously sold items from outside vendors, since becoming the owner Parker said she is focused on featuring more local artists, which include pottery by Clay Works by Sally, Grace and Charm jewelry, and NFuseME water bottle infusers.
“Extending that ‘shop local’ mentality is important to me because they’re in our community, too,” Parker said. “I’m a destination, so people know how to find me and not necessarily someone who’s a local artist that they’ve never heard of. It gives them a chance to learn about other ways to shop local.”
Parker works alongside other downtown Pflugerville businesses to organize the Pecan Street Collective, a once-a-month event where they host local vendors at their shops. The Pecan Street Collective event is held the first Saturday of every month from 10 a.m.-1 p.m.
When the pandemic hit over a year ago, Parker said her team found alternative ways to help people find gifts and shop local. The team rushed to get a website launched, started a local delivery service and now offers porch pickup for people to pick up purchased items when the store is closed.
Wink Boutique also offers in-house embroidery services and free gift wrapping.
The shop does not have a busy season, instead seeing business rise throughout the year with holidays, Mother’s Day, Father’s Day, and occasions such as weddings and birthdays, Parker said.
“I think that’s what’s great about having the different themes throughout the store is we always have something for that time of the year, whenever it is,” Parker said.
403 W. Pecan St., Pflugerville
512-990-0008 | www.shopwinktx.com
Hours: Tue.-Sat. noon-6 p.m., closed Sun.-Mon.