A community staple, Wink Boutique offers local gifts in Pflugerville

Wink Boutique in Pflugerville carries a variety of gifts, such as these wooden flower diffusers that change color as they absorb the fragrance. (Megan Cardona/Community Impact Newspaper)
Wink Boutique in Pflugerville carries a variety of gifts, such as these wooden flower diffusers that change color as they absorb the fragrance. (Megan Cardona/Community Impact Newspaper)

Wink Boutique in Pflugerville carries a variety of gifts, such as these wooden flower diffusers that change color as they absorb the fragrance. (Megan Cardona/Community Impact Newspaper)

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The shop sets up themed tables around a holiday, such as Mother's Day. (Megan Cardona/Community Impact Newspaper)
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Parker said she kept the name Wink Boutique that was used from the previous owner because the shop is a community staple. (Megan Cardona/Community Impact Newspaper)
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Pflugerville native Brittany Parker bought Wink Boutique in September 2018. (Megan Cardona/Community Impact Newspaper)
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Fragrance diffusers sold in Wink Boutique. (Megan Cardona/Community Impact Newspaper)
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Located in the back of Wink Boutique, Parker said this table set was used by the previous shop owner's children. While many have asked to buy it, she said she just cannot part with it and the set is not for sale. (Megan Cardona/Community Impact Newspaper)
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Pflugerville native Brittany Parker bought Wink Boutique in September 2018. (Megan Cardona/Community Impact Newspaper)
When Wink Boutique owner Brittany Parker bought the shop in September 2018 six years after it originally opened, two of her main focuses were being part of the community and being a one-stop shop for gifts people could not find elsewhere.

Located at 403 W. Pecan St., Pflugerville, the boutique’s themed rooms offer a variety of gifts for everyone, from baby items to women’s clothing as well as items from local vendors. For Parker, including other small businesses inside her shop is a priority.

“In the process of being a part of the community, I felt like it was important to uplift the voices of the makers,” Parker said.

Before buying the shop, Parker said she would come in all the time and exchange business ideas with the previous owner.

While Wink Boutique previously sold items from outside vendors, since becoming the owner Parker said she is focused on featuring more local artists, which include pottery by Clay Works by Sally, Grace and Charm jewelry, and NFuseME water bottle infusers.


“Extending that ‘shop local’ mentality is important to me because they’re in our community, too,” Parker said. “I’m a destination, so people know how to find me and not necessarily someone who’s a local artist that they’ve never heard of. It gives them a chance to learn about other ways to shop local.”

Parker works alongside other downtown Pflugerville businesses to organize the Pecan Street Collective, a once-a-month event where they host local vendors at their shops. The Pecan Street Collective event is held the first Saturday of every month from 10 a.m.-1 p.m.

When the pandemic hit over a year ago, Parker said her team found alternative ways to help people find gifts and shop local. The team rushed to get a website launched, started a local delivery service and now offers porch pickup for people to pick up purchased items when the store is closed.

Wink Boutique also offers in-house embroidery services and free gift wrapping.

The shop does not have a busy season, instead seeing business rise throughout the year with holidays, Mother’s Day, Father’s Day, and occasions such as weddings and birthdays, Parker said.

“I think that’s what’s great about having the different themes throughout the store is we always have something for that time of the year, whenever it is,” Parker said.

Wink Boutique

403 W. Pecan St., Pflugerville

512-990-0008 | www.shopwinktx.com

Hours: Tue.-Sat. noon-6 p.m., closed Sun.-Mon.
By Megan Cardona
Megan is the Hutto reporter for Community Impact Newspaper's Round Rock and Pflugerville/Hutto editions. She worked at UT-Arlington's student newspaper, The Shorthorn, for two years before joining Community Impact.


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