Rosen's Bagel Co. is opening in its first brick-and-mortar location at 11101 Burnet Road, Ste. 100, Austin, on Jan. 13.

Founded by Tom Rosen, the business first launched as a pop up in 2017 and sells products at Whole Foods Markets as well as more than 20 coffee shops and restaurants throughout Austin, according to a Jan. 12 press release.

Rosen's 11-bagel selection includes cinnamon raisin, onion, poppy seed and jalapeno cheddar, served alongside a dozen schmears.

“There is something special, borderline magical, about eating a bagel that has just come out of the oven,” Rosen said in the release. “Seeing steam escape the bagel as it is sliced open adds to that element of wonder, and our brick-and-mortar allows us to share this experience with our customers.”

Rosen's Bagel Co. is planned to debut with an expanded menu and hours, and a drive-thru window in the coming months at the new North Austin location near The Domain, which is designed to look like a classic New York bagel shop.

Currently, the bagel shop will be open Thursday through Sunday from 7 a.m.-noon or until it sells out. Rosen's will only accept to-go orders in person, and indoor seating will be closed due to rising COVID-19 case numbers in the area, according to the release. However, the location features two outdoor patios.

Rosen's will continue its online preorder delivery options as well as catering service.

“Over the past four years, I and everyone at Rosen's Bagel Co. has been overwhelmed by the enthusiastic, consistent and passionate support for bagels we have received from the Austin community," Rosen said in the release. "We are thrilled to be able to expand on our offerings to the community at our first brick-and-mortar."