Rosen's Bagel Co. opens first brick-and-mortar location in North Austin Jan. 13

Rosen's Bagel Co. bagels and schmears
Rosen's Bagel Co. opened its first brick-and-mortar location near The Domain on Jan. 13. (Courtesy Rosen's Bagel Co.)

Rosen's Bagel Co. opened its first brick-and-mortar location near The Domain on Jan. 13. (Courtesy Rosen's Bagel Co.)

Rosen's Bagel Co. is opening in its first brick-and-mortar location at 11101 Burnet Road, Ste. 100, Austin, on Jan. 13.

Founded by Tom Rosen, the business first launched as a pop up in 2017 and sells products at Whole Foods Markets as well as more than 20 coffee shops and restaurants throughout Austin, according to a Jan. 12 press release.

Rosen's 11-bagel selection includes cinnamon raisin, onion, poppy seed and jalapeno cheddar, served alongside a dozen schmears.

“There is something special, borderline magical, about eating a bagel that has just come out of the oven,” Rosen said in the release. “Seeing steam escape the bagel as it is sliced open adds to that element of wonder, and our brick-and-mortar allows us to share this experience with our customers.”

Rosen's Bagel Co. is planned to debut with an expanded menu and hours, and a drive-thru window in the coming months at the new North Austin location near The Domain, which is designed to look like a classic New York bagel shop.

Currently, the bagel shop will be open Thursday through Sunday from 7 a.m.-noon or until it sells out. Rosen's will only accept to-go orders in person, and indoor seating will be closed due to rising COVID-19 case numbers in the area, according to the release. However, the location features two outdoor patios.

Rosen's will continue its online preorder delivery options as well as catering service.

“Over the past four years, I and everyone at Rosen's Bagel Co. has been overwhelmed by the enthusiastic, consistent and passionate support for bagels we have received from the Austin community," Rosen said in the release. "We are thrilled to be able to expand on our offerings to the community at our first brick-and-mortar."


By Claire Shoop

Reporter, Sugar Land/Missouri City

Claire joined Community Impact Newspaper in September 2019 as the reporter for the Sugar Land/Missouri City edition and in December 2021 moved to Austin to become the reporter for the Northwest Austin edition. She graduated from The University of Texas at Austin in May 2019 where she studied journalism, government and Arabic. While in school, Claire was a fellow for The Texas Tribune, worked for the student newspaper, The Daily Texan, and spent a semester in Washington, D.C. She enjoys playing cards with her family and listening to the Boss, Bruce Springsteen.