Northwest Austin development news: Parcel of Robinson Ranch land will be sold and 7700 Parmer eyes expansion

7700 Parmer
An expansion of the 7700 Parmer development in Northwest Austin will include a hotel and commercial sites. (Rendering courtesy Accesso Partners LLC)

An expansion of the 7700 Parmer development in Northwest Austin will include a hotel and commercial sites. (Rendering courtesy Accesso Partners LLC)

The continued development of the Jollyville area will likely increase in scope following recent announcements on two sizable plots of land in Northwest Austin.

On Dec. 17, JLL Capital Markets announced in a news release it has been selected to represent the Robinson family to sell a 193-acre plot of land on the border of far North Austin and Round Rock. The land is enclosed by SH 45 to the south, McNeil Road and CR 172.

According to JLL Managing Director Davis Adams, the parcel of land now on the market is part of the larger 7,000-acre Robinson Ranch property that spans across parts of Northwest Austin. “Because the site is isolated from the core of the family’s holdings, coupled with the strong interest they have received regarding the property, the Robinson Family has decided to begin marketing this site for sale, joint venture or ground lease,” Adams said in the release.

There was no information given on the preliminary valuation of the property. JLL Capital Markets declined a request for an interview for this article.

JLL’s announcement comes soon after real estate investment firm Accesso Partners LLC announced it is expanding its footprint off Parmer Lane.


The 129-acre office park known as 7700 Parmer in Northwest Austin will be redeveloped into a mixed-use development, ultimately featuring a 340-room hotel.

Austin City Council has given initial approval of the plan, according to a statement from the property’s operator, Accesso.

The plan would add 1,800 multifamily units, 80,000 square feet of retail, 800,000 square feet of office space as well as the hotel. Accesso’s website states these features will be added in phases. The process to acquire permits begins in Q1 2021, the website states.

Key to the decision to redevelop is the ongoing changes to the surrounding area in Northwest Austin.

“Between Apple’s upcoming campus and the master-planned development that is expected to take shape on the 7,000-acre Robinson Ranch, we believe we are at the forefront of a transformation that will create a world-class destination,” said Marc Bellet, Director, Asset Management and National Director of Development for Accesso.

The current facility offers 911,574 square feet of office space and is utilized by tenants such as Paypal, eBay, Polycom and Electronic Arts.

The 7700 Parmer development is less than a mile north of the upcoming Apple Inc. campus, which is currently under construction. Apple broke ground on the $1 billion campus in November 2019, saying at that time it expects to open its first buildings on the site in 2022. The tech giant has previously stated it will immediately employ 5,000 new workers at the new campus off Parmer Lane.

By Greg Perliski

Editor, Lake Travis/Westlake & Northwest Austin

Greg joined Community Impact as an editor in November 2020. In the communities he covers, Greg reports on local government, transportation, real estate development and business. He has written for newspapers, online publications and corporate communications teams. Greg earned a journalism degree from the University of Texas at Austin.

By Iain Oldman
Iain Oldman joined Community Impact Newspaper in 2017 after spending two years in Pittsburgh, Pa., where he covered Pittsburgh City Council. His byline has appeared in PublicSource, WESA-FM and Scranton-Times Tribune. Iain worked as the reporter for Community Impact Newspaper's flagship Round Rock/Pflugerville/Hutto edition and is now working as the editor for the Northwest Austin edition.


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