Hotel Indigo will open a second North Texas location in Frisco by summer 2017.
The developer, Dabu Hotels, is expected to break ground on the new hotel in the next 30 to 60 days at 3150 Avenue of the Stars. The hotel will have 110 hotel rooms and will be six stories high. The hotel will also include Blacklands Bar & Grill.
"The Hotel Indigo brand is focused on growing in top-tier markets around the country and is excited for the upcoming opening in Frisco," Hotel Indigo spokesperson Abby Jensen said. "Each Hotel Indigo hotel is uniquely designed to reflect the culture, character and history of its neighborhood. Each hotel’s neighborhood story is woven throughout the guest experience, from the locally sourced food and drinks served in the restaurant and bar, to the art, photography and architecture incorporated into the hotel’s design."
Hotel Indigo is a global boutique hotel brand with a total of 64 hotels currently open around the globe, with 61 hotels set to open within the next three to five years including in Frisco, Jensen said. The other Hotel Indigo in North Texas is located in downtown Dallas.
"It's a really cool, unique concept that adds more flare to what we have to offer to our hotel industry," said Marla Roe, executive director of the Frisco Convention and Visitor's Bureau.
Hotel Indigo Frisco would add to the increasing number of hotels in Frisco, which is an indicator of the city’s growth, City Manager George Purefoy said in a previous
Community Impact Newspaper article.
“Other than new businesses, an increase in hotels in the city is an indicator for growth,” Purefoy said. “Obviously the hotels are looking for occupancy, so they’ve already performed their studies that tells them they will have a good occupancy level in this area."
In the past seven years, eight new hotels have gone up in Frisco along with additional new phases to older hotels. In total there are 13 hotels, which does not include the three under construction. Hotel Indigo's future location is near Hilton Garden Inn and Hampton Inn & Suites among other surrounding hotels.