Updated Dec. 9, 12:55 p.m.

Pflugerville officials unveiled the city's new tourism-targeting brand—Pfun, TX, Join in the Pfun—Nov. 25.

The new branding effort is part of multipronged approach to increasing tourism in Pflugerville. The city created a commercial that will play at a local movie theater, a website and a Facebook page to promote the brand.

The city is promoting attractions including the Hawaiian Falls Water and Adventure Park and the city's parks and trails system. In creating the brand, the city worked closely with the Pflugerville Chamber of Commerce.

"We've come a long way with our tourism campaign and brand for the city," Pflugerville Public Information Officer Terri Waggoner said. "When we talk about people coming to Pflugerville and having [fun] in Pflugerville, it goes with everything we do, if we are dining or staying in a hotel or shopping."

Pflugerville's first hotel, a Best Western Plus, is now under construction at the 130 Commerce Center located at Pecan Street and SH 130. A Courtyard Marriott is slated to be built in the same business park by mid 2016.

Update clarification: This story has been updated to reflect that the city of Pflugerville worked with the Pflugerville Chamber of Commerce on the new brand.