Carroll ISD entered into a two-year partnership with Ozarka Natural Spring Water for $72,000 annually in August, making Ozarka the official bottled water for Dragon Stadium and the football program.

To kick off the campaign, Ozarka brand ambassadors distributed more than 10,000 rally towels to fans at Dragon Stadium as the Carroll Dragons faced Austin Westlake on Aug. 29.

CISD's money from the contract will go into the general operating fund, which pays for school materials, staffing, student programs and buses, among other expenses.

"We are thrilled to reach this agreement with Ozarka," Carroll ISD Superintendent Dr. David Faltys said. "The dollars generated from this contract will provide a significant financial impact to our district and assist funding the educational needs for our students. As a bonus, we believe the partnership between a trusted Texas brand such as Ozarka and the Carroll Dragons will enhance the overall game experience for our fans."

As part of the agreement, Ozarka will make an in-kind donation of 410 cases of bottled water and is responsible for engaging fans with digital games and contests, and will also have signage throughout the stadium, including the in-game scoreboard and end zone.

The company will also have various on-site activations during home games and be available for Carroll players at away games as well.

Per the district's two-year agreement with Sponsor Bureau, a company that finds sponsors and sponsorships, CISD's cost will include signage, digital content and commissions.