Photo by Leslee BassmanCity's branding campaign expected to launch in May
On July 8, The Lakeway Visitors Commission selected Nashville-based Northstar Destination Strategies to develop a branding campaign—a program that would define Lakeway's unique features.
The Branding Lakeway Project aims to create a local policy to attract visitors, grow the community's tourism industry and provide information on what Lakeway has to offer, Northstar Community Brand Supervisor Adam Winstead said.
"Your brand is what they say about you when you're not around," he said. "Reputation and communities are no different—Las Vegas, Dallas, Austin. Branding is what you do about it."
Commission members spent several months researching the best company to manage the program and chose Northstar for its experience and ability to marry analytical and technical approaches to determine a city's brand, LVC President Sandy Cox said.
