From traditional to modern, Brook's Western Wear, an upscale-style shop, aims to please the tastes of every customer.
"The typical customer knows what they want," General Manager Christopher Barfield said. "Our job is to find that or something comparable."
The first incarnation of Brook's was a women's boutique in Salado. In December 2011, the Brook's in Georgetown opened as a Western wear store, and the Salado boutique transitioned to a Western store in 2012.
Though Brook's contains selections of belts, hats and purses, boots take over an entire wall and fill several shelves, and jeans fill the opposite wall.
The store aims to offer traditional and urban tastes in both male and female styles in its most popular products, Barfield said, adding that tastes often change depending on the season—especially when it comes to boot styles.
In the summer, women go for taller boots with more pointed toes, he said.
"Anything you can wear with shorts or skirts," Barfield said. "With boots, every year or so, people want a new pair."
Sun City residents also bring in about half the store's traffic, Store Manager Dusti Harned said.
"They're usually looking for pearl snaps or nice button-ups for church or dancing," she said. "We get a lot looking for boots a lot of people see our store as a boot store."
Women's styles, in particular, make up more of the popular inventory, Barfield said.
"We sell more boots and women's jeans than anything," he said.
Changes in traditional Western styles are also accounted for in the store's inventory. Barfield said Western trends are taking a swing away from the traditionally tight and toward more comfortable styles.
Regardless of anyone's preferences, Barfield said the focus remains on keeping the customer happy.
"A lot of people want to shop here because we're local," Harned said. "We offer great customer service and a good selection of boots."
Brook's Western Wear, 3415 Williams Drive, Ste. 150, 512-863-5300, www.brookswesternwear.com
- Mon.–Sat. 9 a.m.–8 p.m.
- Sun. noon–6 p.m.