Formula One is the driving force behind why the owners of K1 Speed decided to open a location in Austin, General Manager Michael Davis said.

Since the business opened in May, the roughly quarter-mile track has burned quite a bit of rubber, with about 600–700 people racing on an average busy day, he said.

"We are the new kids on the block. Everyone wanted to come and try us out," Davis said. "We are extremely well-received in Austin."

Davis said the business plans to reconfigure the track possibly in the spring to keep the racetrack fresh. Races cost $20 per person per race with up to 12 drivers on the track at a time. Races take place every 10 minutes and include 14 laps around the track. Adult karts can reach speeds up to about 30 mph, and junior karts to about 20 mph.