From local boutiques to new storage facilities, here are the latest updates on New Braunfels businesses.

Now open

Black Bear Diner

The California-based diner opened its newest location in New Braunfels on March 26. The bear-themed diner operates more than 150 diners in 13 states.Class A Boat & RV Storage

A new storage facility with fully enclosed units and pull-through covered steel canopy units has opened in New Braunfels. Class A Boat & RV Storage also offers amenities, including dump stations, restrooms, 110 amp power outlets and an air station. The storage facility features 24/7 video surveillance, lighting, a fenced-in perimeter and an electronic gate. Tenants may also pay their bills and manage their accounts through an online portal, according to a news release.Laika Cheesecake & Espresso


The Ukrainian dessert and coffee shop offers a rotating selection of cheesecakes with new menu items introduced every week. Alongside a variety of cheesecake flavors offered in slices and jars, the store sells coffee, espresso and other handcrafted drink options to customers.Love & Grow Pediatrics

Dr. Noelle Williams recently opened the office in New Braunfels. Love & Grow Pediatrics specializes in providing care for newborn patients to 18-year-olds. The doctor’s office provides preventative well-child exams, vaccines, sick visits, and treatment for minor injuries as well as chronic health conditions. Love & Grow Pediatrics also provides behavioral health treatment for ADHD, depression, anxiety and more.NBTX Glam

New Braunfels local Erica Heimann opened her first salon, Modern Glam, at My Salon Suites in 2019 before rebranding to NBTX Glam last June. NBTX Glam offers cuts, hair colors, extensions and bridal hair. Heimann noted that she has been a stylist for 11 years and has trained with dozens of different stylists across the country.Sonora Bank

A new, full-service bank branch has opened in New Braunfels. Customers can use personal and business banking services, consumer and commercial loans, safety deposit boxes, and other resources.Sport Clips


The hair care company specializes in men's and boys haircuts.The Dam Park

The new RV park and general store opened in March, just below the Lake Dunlap Dam. A grand opening is slated for May 1.Verlo Mattress

The mattress franchise has opened in the Creekside shopping center. Owned and operated by local residents Mike and Korina Domgard, the store sells high-quality and handmade custom mattresses, pillows and adjustable bases alongside other sleep products, according to a news release.
  • Opened March 19
  • 225 Creekside Way, Ste. 100, New Braunfels
  • www.verlo.com
Yard Sale Records

The record store opened in its first brick-and-mortar store on March 1. Owner Howard Lovell started the business three years ago selling vinyls online and at pop-up markets in Austin and across the Hill Country. Yard Sale Records sells new and used vinyl, books, magazines and posters as well as some vintage clothing.Coming soon


Gruene Tea Haus

The local tea company will open in a brick-and-mortar store in Gruene Lake Village this spring. The company is family owned and operated by Casey and Albert Luna who have been selling artisanal loose-leaf tea online since January.New Braunfels Executive Storage

The 9-acre, 34,000-square-foot facility is expected to open on Hwy. 46 in New Braunfels early next year, according to its owner. It will have temperature-controlled storage with various unit sizes, including large enclosed pull-through-style units for boats and recreational vehicles as well as traditional pull-up units.Salad and Go

Director of Community Relations Brandi Hale said the restaurant chain is slated to open in the first quarter of 2025. Salad and Go aims to offer fresh and affordable food, such as salads, wraps, breakfast bowls, burritos and soups.Saludos


The restaurant will be moving into the former Dittlinger building to offer tapas-style food and shareable plates. The restaurant will also feature a smaller Tex-Mex and traditional kids food menu.Relocations

Erin Valkner Photography

The photo studio relocated from 2090 I-35 N. Frontage Road, Ste. 4102, to 880 S. Business I-35, Ste. 500, in New Braunfels. Valkner offers headshots and personal branding services, portraits, and more.Whitworth Stained Glass

The family-owned and -operated company relocated to the Kayden Park III industrial complex in New Braunfels from its Melody Lane location. The stained glass company was founded by Jack Whitworth in 1970 in Florida and works on stained glass projects throughout the United States.In the news


Arlan’s

The small grocery store chain of 15 stores throughout Texas was acquired in early 2024 by La Michoacana Meat Market, which operates more than 200 stores in Texas. Arlan’s stores will keep their names while also carrying La Michoacana-branded grocery selections.

Celebrations Bridal and Prom

The Downtown Business Improvement & Preservation Grant has named the shop its first recipient. New Braunfels City Council granted Celebrations Bridal and Prom $5,000. The allocated funding will go toward reimbursing the business for a portion of an upcoming building improvement project.

La Belle Vie

The boutique will expand its storefront at a new location downtown, which manager Kristi Miller said will give them more space. They are unsure of their opening timeline due to "roadblocks" with the city. The locally owned boutique was previously located at 125 N. Castell Ave. and sells loungewear, gift items, candles, children's clothing and more. In the meantime, customers can shop La Belle Vie upstairs at Red Stag. The space will also house Luxe Design Studio, a locally owned full-service interior design service.New Braunfels Public Library

For the ninth consecutive year, the library has received an award for its consistent excellence and contributions to public library services. It was selected to receive the 2023 Achievement of Excellence in Libraries Award from the Texas Municipal Library Directors Association, according to a news release.