Learn more about these seven businesses now open in New Braunfels. This list is not comprehensive.

Betty Lou Coffee Co.

The coffee truck is owned by New Braunfels local Courtney Dallimore and sells a variety of noncaffeinated and caffeinated beverages, including cold brew, lemonade, matcha, tea and more. The coffee truck travels around New Braunfels but has a semipermanent location at Kiddie Academy.Drift Home & Interiors

The shop is owned by Nataliya Borener and sells high-quality home decor items, including vintage Moroccan rugs, blankets, pillows and coffee table books. Borener is an interior designer by trade and wanted to combine her home collection shop with her namesake business Nataliya Borener's Interiors. Aside from home decor, Borener also offers full-service interior design services.Victoria's Secret

The franchise opened in its first New Braunfels location at the Creekside Town Center in the storefront that was previously occupied by women's handbag and accessories retailer Charming Charlie. The business sells lingerie, clothing, accessories and beauty products. The new store will also offer products from its Pink line, which caters to younger women.Parker Home & Design

The remote business provides interior design and real estate services to clients in New Braunfels and the surrounding area.The Royal Method

The veteran-owned barbershop specializes in all-men’s grooming services and hot lather shaves. The business is dedicated to bringing the classic barbershop experience to customers.Howard Payne University

The university has relocated. The new space features classrooms, a computer lab, a conference room and a seating area. The university also shares a building with the new second location of Kora Kora Coffee and the Veramendi Welcome Center.Kora Kora Coffee

The locally owned cafe has an existing location in Gruene and sells coffee, smoothies, teas and pastries. The new location also features a seating area and is connected to the Veramendi Welcome Center and Howard Payne University.