The business is owned by Chris Norris with his cousin and long-time local Carrie Murphy. Norris and Murphy also own Wichita Red's, a small courtyard bar in Gruene.
Norris moved to New Braunfels after retiring from the U.S. Navy in 2020 and it was always the family's plan to open businesses together.
"We both grew up in North Texas in Wichita Falls and we grew up eating these donuts," Murphy said.
Murphy said they both live in the Havenwood area, so it was important for them to serve an underserved area.
Southern Maid offers blueberry muffins, kolaches, French Macarons, kids breakfast and traditional donuts. Murphy also noted that they are the only Southern Maid with a full-service gourmet coffee bar inside, offering a variety of hot and cold coffees.
"As much as we love the donuts, we also want to carry really good coffee," she said.
Southern Maid is open Tue.-Thu. from 6 a.m.-2 p.m. and Fri.-Sat. from 6 a.m.-6 p.m. The donut shop is also open Sun. from 8 a.m.-2 p.m.