It is not uncommon for Sushi Fever owner and chef Bruce Lee to make custom rolls to please the palates of his customers, he said.
Adam Caudill, a Cedar Park resident, gave Lee free rein to create a roll of his choosing for Caudill’s meal. Dubbed the Adam Roll, Caudill said it is one of his favorite dishes. He and his wife, Amber, dine at Sushi Fever at least once per week, he said.
“I told him to make me something good, and he did,” Caudill said. “I like that it’s a traditional sushi bar. … You always get good service. Everything is always fresh and made right.”
Caudill is not the first customer at Sushi Fever to have a custom roll made for him. Comedian Carrot Top is a regular customer at the Sushi Fever in Las Vegas, Lee said, and one of the special rolls on the restaurant’s menu—the Carrot Top—is named after him.
The roll, which Lee said was modeled after the comedian’s red hair, includes ingredients such as garlic shrimp, crabmeat and yellowtail fish and is topped with crispy carrot.
Lee said he studied culinary arts and learned how to become a sushi chef from his brother in-law, James Choi, who runs the original Sushi Fever location in Las Vegas, which opened in 1999. Choi and his family also own another restaurant in a Las Vegas suburb.
Lee and his wife, Amy Kim, decided to move to Steiner Ranch in 2011 because of the education system in the area for their son Kwan, Kim said. Once the family moved to Cedar Park, Kim conducted market research for 2 1/2 years before deciding on Cedar Park as a location to open a second Sushi Fever restaurant.
Lee describes the restaurant’s sushi as West Coast-style with Texas flair. Much of the menu is the same as the Las Vegas location; however, Lee said he accommodates the Texas palate by creating custom rolls for customers and playing with dishes such as ceviche, adding mango and sesame dressing to add an Asian flavor.
The menu offers more than raw fish for diners, Lee said, and includes cooked items such as steak, chicken, spicy pork and noodles. The business receives fresh fish daily from Japan and other vendors around the world, Lee said, and daily specials are dictated by what fish is available.
A Sake Social Hour is offered from 4:30-6:30 p.m. daily and includes specials on drinks, sushi rolls and appetizers.
“Fun is our vibe here,” Kim said. “Our staff is awesome; they are truly our treasures.”
Sushi Fever
905 E. Whitestone Blvd., Ste. F, Cedar Park
512-259-1010
Hours: Tue.-Fri. 11 a.m.-2:30 p.m., 4:30-10 p.m.; Sat. noon-10 p.m.; Sun. noon-9 p.m.