Van Dyke was selected from more than 130 applicants and currently serves as a marketing and communications consultant for the city of Austin, directing and managing strategic communications planning, according to the release. It added that she manages marketing campaign development and execution for a variety of city departments and while in Austin, Van Dyke successfully oversaw social media policy development and brought best practices for online engagement to the city.
In Georgetown, Van Dyke will oversee the newly formed communications and public engagement department, with a focus on developing a communications strategic plan, ensuring brand consistency and developing a culture of meaningful public engagement across the city organization, the release said. She will be responsible for a team of five employees and report to the city manager.
Van Dyke has a bachelor’s degree in journalism from the University of Kansas. She was named a Top-100 local government influencer by Engaging Local Government Leaders, won first place for the use of video on social media at the National Association of Telecommunications Officers and Advisors earlier this year, and is a regular speaker on social media and engagement at civic groups and professional associations, the release said.
Her first day with Georgetown will be Jan. 6.