After six months in business, George’s On The Town’s management is already looking for ways to expand the casual restaurant.
In June the restaurant added weekend lunch hours, which could be extended to include lunch throughout the week, General Manager Donnie Damuth said.
“In the beginning we just wanted to focus on dinner and the weekend lunch,” he said. “We do have plans to do some type of brunch on the weekends. Whether it be a four- or five-item or more elaborate menu, we haven’t nailed that down yet, but we are working on that currently.”
George’s On The Town opened in February at 708 S. I-35.
“We’re doing really well, and I’m excited about where we are going,” Damuth said.
The restaurant, owned by Round Rock-based Stockade Companies, is the first concept of its kind for the company, said Ed Sadler, Stockade Companies director of research and development.
Sadler helped develop the restaurant’s menu and concept.
“[Stockade Companies CEO Vince Runco] and I worked together to create something that we felt was contemporary and approachable for any occasion,” he said. “For the menu we wanted to incorporate some local flavor and influences. We wanted it to be appealing to a broader audience.”
The menu includes flatbreads, burgers, salads, fish and steaks. However, Sadler said the most popular items with diners include the BBQ Platter, which includes baby back ribs, roasted chicken, a black pepper link sausage, house tater tots and appleslaw for $20; and the flat-iron pork—ancho-seasoned, wood-fire grilled pork over cilantro lime rice with Mexican street corn drizzled with a chili lime aioli and Cotija cheese for $15.
Sadler said his favorite menu item is the Bacon and Some LT sandwich, which features the restaurant’s homemade bacon with Merkts sharp cheddar, Swiss and provel cheese with lettuce, tomato and spicy green onion mayo served on honey wheat bread for $8. The sandwich is served with seasoned french fries.
The restaurant also features a full bar with 31 beers on draft, a cask-conditioned beer, 65 wines and specialty cocktails, including the Gtown Manhattan, George’s Texas Tini and the Good Thyme Lemon Drop.
The cocktail menu also features Lizzie’s Summer Tea, a drink created by a George’s On The Town bartender, Bar Manager Robert Manzi said.
Damuth said the restaurant offers a variety of specials each day and could also add live music at some point in the future.
For now, he said, the restaurant’s staff is focused on providing memorable experiences with great hospitality for their guests and looking ahead to future growth.
“We are excited about this area and what’s going to be here in the next few years,” Damuth said.
Pairing dinners
In June, George’s On The Town hosted a beer dinner that paired five beers with dishes created by chef Patrick Cook.
The restaurant plans to continue the pairing dinners with monthly events featuring beer, wine, tequila and bourbon. A schedule of events will be posted on the restaurant’s website. Reservations are required for each dinner.
General Manager Donnie Damuth said in early August the restaurant hosted a clambake and fish fry in the future.
Reserve a spot
Although not required, reservations for parties of up to 35 people are accepted at the restaurant. Reservations can be made online or by phone, Damuth said.
