Pupology opened a storefront in July and is a healthy pet supply shop that offers dry, wet and gently cooked dog and cat food, treats, chews and supplements that are organic and made to improve pet digestion, Cesarini said. For nearly three years, Cesarini said she would sell similar products at various farmers markets in the Central Texas area, which she still continues to do from time to time.
“I wanted to provide a place where people could come and shop worry-free knowing that we have done the research on the products [and] on the food,” Cesarini said.
Located off of Williams Drive, the business also sells many Central Texas-made accessories, including jackets, bandanas, toys and more, as Cesarini said she prioritizes supporting other local businesses. There is also a self-service dog wash station people can use for $15.
A former teacher and middle school principal, Cesarini said a big part of her business is educating customers on the best healthy options for their pets. She said she is particularly passionate about teaching her customers how they can build a better bowl of pet food. She added that even improving a pet's diet by 25% can have great impacts on their digestive tract and overall health.
“Education is one of our key foundations,” Cesarini said. “Our mission is just to help people feed their pets better so that they can hopefully have a longer life.”
Cesarini, the owner of five dogs herself, added that she also works to educate her customers that organic does not mean expensive; in fact, it tends to be less expensive than people believe.
“We're about reaching out to the community and sharing our love of pets,” Cesarini said. “We’re just dog lovers who want to help other dog lovers.”
Pupology is located at 4230 Williams Drive, Ste. A, Georgetown. Temporary hours due to coronavirus are Mon.-Sat. 10 a.m.-6:30 p.m. for call-in orders and curbside pickup, plus free home delivery and in-store shopping by appointment only. 512-688-5730. https://shoppupology.com/