North Austin business to appear on 'Shark Tank' Brenda Lee Feldman, creator and founder of a line of children’s products, is scheduled to appear on the ABC television series, “Shark Tank,” on April 22.[/caption]

A North Austin entrepreneur is about to get some national attention. Brenda Lee Feldman, creator and founder of a line of children’s products, will appear on the ABC television series, “Shark Tank,” airing April 22.

Feldman’s company, InchBug, is hoping one of the investors will take an interest in two of her products—Orbit Labels and MyDrinky.

Orbit Labels are re-useable and nonadhesive and allow parents to add their child’s name on cups. Orbit Labels fit baby bottles, sippy cups and sport bottles, so the same label can be used year after year, Feldman said. The labels are dishwasher and microwave safe and can also be boiled, she said.

MyDrinky is an adjustable, two-piece juice box holder for all sizes of juice box and juice pouch. The product keeps children from being able to squeeze the juice out of the box or pouch, Feldman said.

Feldman said she auditioned for “Shark Tank” on a whim during a trip to Houston in 2015, when she heard there was an open casting call at Rice University.

“I decided, ‘Well, I’ll just give it a shot,’” she said.

Feldman’s one-minute pitch singled her out of thousands of applicants. She said between 45,000 and 50,0000 people apply to appear on the show each year, and only 145 people make it to the broadcast.

“It really was a long shot,” she said. “I’m honored. I’m blessed.”

Feldman said filming of the episode occurred last September, but she cannot reveal whether any of the investors took an interest in her product. She said if she does get an investment, she would use it to grow her 11-year-old brand and expand her product line, which will soon be available at Buy Buy Baby stores.

The products are manufactured near San Antonio and packaged, personalized and shipped out of North Austin at 9421 Neils Thompson Drive—the same building from which Wondercide operates. Wondercide appeared on “Shark Tank” on March 18.

“I had no idea that they were going to be on it,” Feldman said. “What are the odds of that?”