My Steel Magnolia in Leander creates warm, friendly space for shoppers






The boutique offers clothing, gifts and cannabidiol products.  (Taylor Girtman/Community Impact Newspaper)
The boutique offers clothing, gifts and cannabidiol products. (Taylor Girtman/Community Impact Newspaper)

The boutique offers clothing, gifts and cannabidiol products. (Taylor Girtman/Community Impact Newspaper)

Image description
Holly Harris (center) and her staff are pictured at the Leander business. (Taylor Girtman/Community Impact Newspaper)
Image description
Holly Harris said her store sells high-quality products at reasonable prices. (Taylor Girtman/Community Impact Newspaper)
Image description
The boutique offers clothing, gifts and cannabidiol products. (Taylor Girtman/Community Impact Newspaper)
Image description
The boutique has a gift options for birthdays, anniversaries and holidays. (Taylor Girtman/Community Impact Newspaper)
Image description
The boutique offers clothing, gifts and cannabidiol products. (Taylor Girtman/Community Impact Newspaper)
After seeing an absence of local clothing and gift boutique in her hometown, Holly Harris coupled her retail and management skills and opened My Steel Magnolia in Old Town Leander in 2019.

The boutique, which reaches its one-year anniversary July 29, sells clothing with inclusive sizing, a broad gift selection and a cannabidiol product line. Over recent months, the boutique has branched out from its clothing focus to create an all-occasion gift selection. Harris said she wants her shop to be where people look for gifts for birthdays, anniversaries and holidays.

Harris said her goal was to build a boutique with high-quality products at reasonable prices. She said it was important to build a warm, friendly environment for customers to come to again and again. My Sweet Magnolia’s staff is what makes the boutique unique and gives the shop a "good vibe," she said.

“We all pride ourselves on the fact that we have a really, really great base of customers, a good following and customers who really have supported us—and are supporting us now that we're back open,” she said.

The boutique is located on Willis Street in Old Town Leander, which is an area that the city is aiming to grow with more businesses and a city park. Harris is hopeful that the city will put resources into expanding Old Town and drawing people to the area.

“I think that we have a prime opportunity to really make a huge difference for the community if Leander puts in all of the money and the resources to help it grow,” Harris said.

In its first year, Harris said the boutique worked to establish a supportive customer base, but recent months were “devastating” to the boutique’s growth.

As with the rest of the retail industry, the boutique closed its doors for several weeks during the coronavirus pandemic. Store inventory was stocked up in anticipation of the Old Town Festival in May, but the postponed event left the boutique with a surplus of products.

Luckily, customers continued supporting the boutique through the pandemic, Harris said.
“The future is is crazy, but so far—knock on wood—we're still here,” she said.

She hopes the recent push to support small businesses lasts beyond the pandemic.

“We're really leaning on the community to help keep us alive, and so it's a big appreciation for the community, but it can't stop,” Harris said. “We've got to keep doing that for all of our small businesses.”




My Steel Magnolia

106 W. Willis St., Ste. C, Leander

512-839-1444

www.mysteelmagnolia.com

Hours: Tue.-Fri. noon-5 p.m., Sat. 11 a.m.-5 p.m., Sun. 1-6 p.m., closed Mon.
By Taylor Girtman
After interning with Community Impact Newspaper in 2019, Taylor Girtman became a reporter for the Cedar Park-Leander edition in Feb. 2020.


MOST RECENT

Javier Ambler's Law is heading to Gov. Greg Abbott's desk. (ALi Linan/Community Impact Newspaper)


lack man who died in Williamson County Sheriff’s Office custody in 2019. (Ali Linan/Community Impact Newspaper)
Javier Ambler's Law moves to Gov. Abbott’s desk

If signed, the law would ban state and local law enforcement from contracting with reality television shows.

place 1 jim penniman-morin
Penniman-Morin, Duffy, Harris sworn in to Cedar Park City Council

Jim Penniman-Morin, Anne Duffy and Kevin Harris were sworn in to office May 13.

Leander ISD
Leander ISD sets district mission statement

This district did not have an existing mission statement.

COVID-19 precautions such as a masking requirement remain in place at Austin-Bergstrom International Airport. (Courtesy Austin-Bergstrom International Airport)
'Signs of hope' on the horizon at Austin-Bergstrom International Airport after year-plus dip in air travel

Rising passenger counts, new airline operations and an increase in vaccinations could all support the airport's recovery in 2021.

Here are the most recent coronavirus updates from Williamson County. (Community Impact staff)
Williamson County adds 129 new COVID-19 cases between May 10-12

Here are the most recent coronavirus updates from Williamson County.

Capital Metro bus
Capital Metro announces increased transit services for Austin FC games this season

Capital Metro has increased the frequency of several bus routes for Austin FC game days at Q2 Stadium.

Auto Detail Pros
Auto Detail Pros moves to Leander from Northwest Austin

The business offers auto detailing, ceramic coating and paint protection film.

Dell Children's Medical Center North campus groundbreaking
Ascension Texas breaks ground on first children’s hospital in Williamson County

The 187,000-square-foot, four-story hospital is scheduled to open in November 2022 with 36 beds dedicated to emergency pediatric care.

masks
CDC ends all mask requirements for fully vaccinated people

The guidance states fully vaccinated people do not need to wear masks indoors or outdoors.

Mike Harmon headshot
Cedar Park names Mike Harmon as new police chief

Mike Harmon has served as the interim police chief since Feb. 2020.