Fielding’s Wood Grill

Attar said the popular brunch menu items, which are offered on Saturday, include French toast and a bloody mary flight. Food options are made with as much local, natural and hormone- and antibiotic-free products as possible.

“The core focus of the menu is on the burgers,” Attar said. “We have a unique burger category. And there is no more iconic food than hamburgers in the world.”

Attar said the success he has seen with the menu items and the restaurant as a whole would not have been possible without Fielding’s executive chef, Edelberto Goncalves.

“Edelberto Goncalves is a culinary genius,” Attar said. “He has a very powerful view of food and how to prepare it.”

With Fielding’s Wood Grill continuing to see more traffic since opening in 2013, Attar has also opened another concept that is a part of Fielding’s Culinary Group—Fielding’s Local Kitchen & Bar.

The new restaurant opened in August in Creekside Park, and although it is similar to Fielding’s Wood Grill, it provides different menu options.

“Fielding’s Local Kitchen has the same bones as Fielding’s Wood Grill,” he said. “However, the menu at [Fielding’s Local Kitchen] is more new American with a Mediterranean influence.”

Attar is not done expanding Fielding’s restaurants—he said he has another concept in mind for The Woodlands in the near future.

“We’re looking to develop Fielding’s Standard, which will be an upscale establishment,” Attar said. “We’re looking at the economy beforehand and looking at sites. We’re committed to growing carefully and thoughtfully to maintain quality.”