The Howard Hughes Corp. has announced Houston Natural Mattress of The Woodlands will be opening a storefront in The Woodlands Town Center at Lake Woodlands Crossing, Ste. 500, this August. Houston Natural Mattress of The Woodlands will offer natural, organic mattresses and bedding that do not contain chemicals and fire retardants. "A natural and organic mattress is not any less comfortable, quite the opposite actually," owner Shane Coker said in a press release. "It's just less harmful. Instead of the toxic chemical spray on fire retardants normal mattresses carry, we use certified organic California wool, which works incredibly well as a fire retardant." Coker added he is excited to open the store at Lake Woodlands Crossing and introduce the first organic sleep system to the community. www.houstonnaturalmattress.com