Get ready to elevate play at Stoke Factory - Texas Ski Ranch, the 70-acre thrill zone in New Braunfels that’s turning up the heat on summer fun. Nestled just off I-35, this action-packed outdoor adventure park is leveling up from its iconic cable wakeboarding roots to become the new go-to escape for excitement, relaxation and unforgettable memories.

Now powered by Stoke Factory and combined with the legendary hospitality of Texas Ski Ranch, the destination is undergoing a high-energy transformation, blending adrenaline-pumping attractions with laid-back vibes, family-friendly fun and a deep connection to local community culture. Whether visitors are catching air, chilling lakeside or exploring something new, the ranch is redefining what it means to play all day, all year long.

Make every day a summer adventure at Stoke Factory - Texas Ski Ranch!

This isn’t an average day at the park; it’s a full-blown summer escape. Whether visitors are sprinting across the inflatable Aqua Park, mastering their first wakeboard ride or soaking up the sun on the sandy beach, the ranch is their playground for non-stop, customizable fun.

From thrill-seekers to chill-seekers, everyone finds their vibe with all-day activities such as:

• Loki’s Axe Haus: Join a league or rent a lane with friends for axe-throwing action. Open play and private parties are also available.
• Paintball: Hit the field during weekend open-play sessions or reserve a battle for groups of friends. There are also private parties available.
• Fuel up with flavor: Grab mouthwatering bites from Mighty Oak BBQ, or spice things up at Lazy J Cajun Kitchen, and Loki’s kitchen never disappoints.
• Weekly themed events such as Women’s Wednesdays, where ladies ride wakeboards for free.
• Holiday themed events: Dad's Ride wakeboards for free on Fathers Day. That means all day at the Aqua Park, Cable Wakeboard/Ski Park, axe throwing at Loki's and more.

For kids with energy to burn, Stoke Factory - Texas Ski Ranch has two incredible summer camps to choose from:

• Sports Camps for high-energy days packed with wakeboarding, skateboarding and Aqua Park thrills
• Adventure Camps for a more relaxed pace with a mix of fun and hands-on activities

“Our sports camps are high-energy. The kids are out there wakeboarding, skateboarding, hitting the Aqua Park and staying active nearly all day,” owner of Stoke Factory Jim Habig said. “Adventure camps offer a more relaxed pace, with one or two activities each day, perfect for those who want fun without the full throttle.”

There are also a variety of upgrades coming this summer, including paddleboard yoga, cabanas, hammocks, and lakeside food and drink service, making it easier than ever to unwind.

“In the future, our guests will be able to rent a cabana around the lake, watch the action and be pampered,” Habig said. “On their phone, they can dial in their order. [The servers] will come out on an electric cart, and they will bring their food and beverage.”

No matter how people spend their time, Stoke Factory - Texas Ski Ranch makes it easy to play hard, chill harder and create memories that last all year.



Powered by local passion

Beyond water sports and recreation, Stoke Factory - Texas Ski Ranch is a huge supporter of small and local businesses. The ranch’s revamped retail experience will soon showcase a small business bikini line, High Tower, which is part of a curated boutique focused on surf, swim and lakeside living.

Betty Lou Coffee, a small-batch roaster with Central Texas roots, is already a fixture on-site. Stoke Factory - Texas Ski Ranch is also proud to offer Murf Electric Bikes and Lift Foil Boards.

“When we came [to Stoke Factory - Texas Ski Ranch], we immediately reached out to local businesses,” Habig said. “We like to keep it local. New Braunfels is an amazing place.”

What’s next

A host of new amenities will debut later this year and into 2026, some of which entail:

• The Stoke Factory Surf Park for surfers of all levels
• 40 motorhome and tent camping sites, including glamping options
• A festival-ready event area for community gatherings of up to 5,000 people
• A private access trail from nearby neighborhood, Mayfair, with resident discounts

“We want people to know we're here, so they can get excited about what's happening and what our development is going to be,” Habig said. “There aren’t many places where people can just relax, have a beverage and put their feet in the water.”

Starting Memorial Day Weekend, Stoke Factory - Texas Ski Ranch will be open every day. Access is affordable and accessible, with current Aquapark prices at:

• $100 for an Aqua Park season pass with unlimited summer visits (100 passes available)
• $20 per session and $40 full-day passes (available all season long)

Whether chasing an adrenaline rush, planning a lakeside picnic or just looking for a different kind of Texas day trip, Stoke Factory - Texas Ski Ranch offers something fresh with a strong local heart behind it.

Stoke Factory - Texas Ski Ranch is currently offering 25% off every attraction. Call 830-627-2843 or visit their website today to learn more.

The above story was produced by Multi Platform Journalist Sydney Heller with Community Impact's Storytelling team with information solely provided by the local business as part of their "sponsored content" purchase through our advertising team.